This week in Read of the Week with Facebook’s 10th anniversary, have a look at 8 ways in which it has changed and shaped the World Other topics include: • YouTube auditing video views • Facebook’s new app Paper that has been getting raving

reviews • NHS patient data to be digitised and potentially sold to

drug and insurance firms • Pinterest revamping its mobile site

Search marketing tips about how valuable it is to know the

competition And also check out some cool stuff, such as: • A high school teacher gamifying World news • Marc Jacobs pop-up shop that lets you pay with tweets

and instagrams

READY?! GO!

Read of the Week: • In line with Facebook’s 10th birthday, here are 8 ways it has changed the World

– from shaping the way we communicate, share our lives, consume content and think about privacy, Facebook has undeniably had a tremendous impact in the World

Insights, News and #FoodForThought: • YouTube starts auditing video views

• Facebook release its latest standalone app Paper that breaks the mould and lets you curate your News Feed

• You won’t believe how some people reacted to Coca-Cola’s SuperBowl ad…

• The ‘Impatience Index’ research reveals digital consumers are more demanding than ever

• The 5 best real-time marketing moments of the SuperBowl, as reported by Digiday

• Research by Movable Ink reveals 65% of marketing emails are opened on mobile devices in the US & some other interesting findings – the full study here

• NHS patient data to be digitised and stored in one place, potentially to be made available for sale to drug and insurance firms

• Google has promised to make “significant” changes to how rivals appear in search results in an attempt to avoid a multi-billion euro EU fine

• Pinterest revamps its mobile website

• Amazon puts image recognition into its main iOS app: Prepare to be even more showroomed retailers

Learning Materials:

• Search Marketing: know the competition, know yourself

• What can customer experience learn from UX?

• Long read: Accenture Technology Business 2014 – from digitally disrupted to digital disrupter

Cool

• How a high school teacher is gamifying world news

• BBC trials new Instagram video service to target mobile users

• Awesome things brands did on Social Media in 2013 – an infographic

• No cash? No problem! Marc Jacobs pop-up shop takes tweets and instagrams for payment

• See a quick 1 minute video showing the highlights of your time on Facebook, here

• Google joining brands’ pre-Olympic protest of Russia’s anti-gay law

Thank you for reading! WGOID brought to you by Nuno Martins, Feel free to drop me a line at:

I look forward to hearing your thoughts and opinions!