This week in Read of the Week predictions on how programmatic video advertising will be shaping 2014 Other topics include: • Google & Samsung becoming BFFs • Plenty of stuff about Facebook – from topping referral

traffic within social networks, mobile ad revenue and new targeting solutions that will leave DR marketers very happy

• Sky using YouTube to show some episodes (for free) • Botnet traffic and the holes in the display advertising

industry

Learn everything about planet ad tech, terms, definitions and the industry’s landscape

And also check out some cool & random things: • Pernod Ricard, the Internet of Things and the reinvention

of cocktail-making • 15 embarrassing Facebook pages your forgot you liked

READY?! GO!

Read of the Week:

• 2014 Predictions: the year of programmatic video advertising

– On top of this, advanced measurement and reporting tools will ultimately see the gap between the digital and TV worlds closing

Insights, News and #FoodForThought:

• Google and Samsung become BFFs, will share patents for the next 10 years

• Facebook top for social referral traffic, Pinterest comes second, Shareaholic reports

• More on Facebook: mobile revenue now accounts for more than 50% of total ad dollars

• Yet more on Facebook: now lets advertisers target users who have visited a desktop or mobile site with a News Feed ad. Happy days for DR marketers!

• Entire episodes of Sky shows to air on YouTube for free

• Google is selling its Motorola handset business to the Chinese computer maker Lenovo

• Leading mobile advertising platform – Airpush – awarded no. 2 Spot on Forbes list of ‘America’s Most Promising Companies of 2014′

• Botnets will cause $11.6bn in wasted ad spending this year, Solve Media reports

Learning Materials: • 10 great digital marketing strategies to implement in 2014: an infographic

• What the Heck is… Gamification?

• Navigation Planet Ad Tech: a guide for marketers

Cool • Pernod Ricard reveals connected bottle kit to ‘reinvent’ home cocktail-making

• Google Chrome now lets you play with Lego in the browser

• 15 embarrassing Facebook pages your forgot you liked, I’ll just leave these two priceless examples here:

Thank you for reading! WGOID brought to you by Nuno Martins, Feel free to drop me a line at:

I look forward to hearing your thoughts and opinions!