This week in Read of the Week Vine celebrates its 1st anniversary and the folks over there have collected some of the most memorable videos of the year Other topics include: • Brands backing up Sky’s AdSmart launch (Targeted TV

advertising) • Google’s Head of Webspam Matt Cutts declaring the

death of guest blogging as an SEO tactic • The latest update from Facebook on their algorithm • How brands used Twitter to pay a tribute Martin Luther

King

Learn about (multi-platform) Email Marketing and Global Digital Statistics for 2014

And also check out some cool & random things: • A website that allows you to travel the world from your

desktop • A website that you must look at for 30 seconds

READY?! GO!

Read of the Week:

• It’s Vine’s 1st Birthday and they’ve put together a showcase of their favourite videos

Insights, News and #FoodForThought:

• Sky AdSmart launch backed by Tesco, RBS, Audi and over 40 other brands

– Learn more about Sky AdSmart here

• Matt Cutts declares the death of guest blogging for SEO

• Facebook starts showing fewer text status updates from pages, more from friends

• Bitcoin fails currency test in Finland

• Shopkick starts 100-store iBeacon trial for American Eagle, biggest apparel rollout yet – it’ll be interesting to see how they’ll leverage the technology for consumers’ benefit and whether it’ll be well received

• Millennials increasingly open to branded social media content, particularly on mobile

• Crimestoppers decided to get digital and teamed up with OgilvyOne to launch #putpocket campaign

• Brands tweets that ‘honour’ Martin Luther King backfire

• The rise of the Publisher trading desk: how publishers are taking their ad tech to buy inventory from third party sites and exchanges, repackage it and sell to their advertiser clients at a premium

• Oooops – Manchester United sponsor Chevrolet apologise over premature Juan Mata tweet

Learning Materials: • 8 things studies taught us about Email marketing in the past 12 months

• 7 ways to run an unsuccessful mobile email campaign: an infographic

• We Are Social’s global digital statistics 2014, including an individual analysis of different regions/countries

Cool • Travel the world from your web browser with this beautiful Instagram Hack

• Google Chrome can now identify your most annoying tabs

• 8 NFL teams getting creative with Twitter’s Vine

• The most popular story in the New York Times last year was written by an intern

Random • Look at this page for 30 seconds… go on, do it.

• It’s 1972. How the hell do you explain what a video game is?

Thank you for reading! WGOID brought to you by Nuno Martins, Feel free to drop me a line at:

I look forward to hearing your thoughts and opinions!