This week in Read of the Week we look at the numbers behind Facebook’s acquisition of WhatsApp, a bold move which will require something special for Facebook to recover from the huge transaction amount Other topics include: • Mastercard’s PR #fail in the Brit Awards • A deep look at the power of social data • UK’s large firms ‘lack of connectivity’ causing huge losses

for the economy • Email marketing still the ‘king’ at driving conversions • How EU’s Consumer Rights Directive will give people

stronger rights when shopping online

Tips to successful content marketing & a tutorial on advanced content tracking around your website

A lot of cool things this week, including: • Coca-cola’s cone of shame for those obsessed with

smartphones • Top Gear’s Facebook campaign that puts you in the

driver’s seat

READY?! GO!

Read of the Week

• Facebook is buying WhatsApp for $19bn – but at approximately $43 per active user they’ll need to do something special to recover so it’ll be interesting to see how Facebook will monetize this!

– Here’s the story behind the numbers; and this analysis is also worth reading

Insights, News and #FoodForThought

• Mastercard’s #PricelessSurprises Brit Awards nightmare unfolds after House PR demands rile the nation’s journalists

• What can social data tell us (and why)

• What happens at Netflix when House of Cards goes live

• Overwhelming influence of social media could change laws

• UK economy loses £30bn in growth through ‘connectivity deficit’ at large firms

• Email still (and by far) king at driving conversions

• WPP trading juggernaut comes under scrutiny as the merge of Xaxis with 24/7 media raises some questions over transparency

• Urban Outfitters ‘F**k my liver’ ad deemed irresponsible by the ASA

• Consumer rights: 10 ways the new EU Consumer Rights Directive will give people stronger rights when they shop online

Learning Materials

• Five keys to successful content marketing – very useful tips, courtesy of Econsultancy

• Are people reading your content? Here’s a great tutorial on advanced content tracking with Universal Analytics

• New social media stats you need to know

• The Science of Influence – a perspective on how influence can be identified and put to beneficial use, and more specifically, put to use via influencer marketing on social networks

Cool

• Get in the driver’s seat with new Top Gear Facebook campaign

• Pepsi shows off ‘Unbelievable’ fan Vines via outdoor ads

• A new Android app called Glove will tell you what carrier is best for you (U.S. only for now!)

• Google+ and Saatchi Gallery partner to launch gif competition

• Coca-Cola creates cone of shame for those obsessed with smartphones

• Visual web? You got it! This website is pretty cool!

Thank you for reading! WGOID brought to you by Nuno Martins, Feel free to drop me a line at:

I look forward to hearing your thoughts and opinions!