This week in Read of the Week an interesting infographic on consumer psychology, the e-commerce checkout and shopping cart abandonment Other topics include: • Google’s acquisition of the Nest ($3.2bn!) • Nielsen’s report on what media we, consumers, trust the

most and how’s online faring • Everything you need to know about the new social network

Jelly • A great alternative to QR codes

Learn about attribution modelling with Google Analytics

And also check out some cool & random things: • What if Google was a guy? • The funniest tweets of 2013 • Hackers using a fridge to attack businesses!

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Read of the Week: • Infographic: consumer psychology and the e-commerce checkout

• An interesting infographic that tracks the psychology of a would-be buyer from the moment they log on right through to how they choose their payment method

Insights, News and #FoodForThought:

• An alternative to the “much hated” QR codes is upon us!

• Messaging app usage grew 203% in 2013, leading all other categories

• A study by Nielsen reports consumers still trust traditional advertising over online – but search engine and online banner ads are clearly rising in consumers’ trust and saw double-digit increases since 2007

• Google to acquire connect device company Nest for $3.2bn in cash – why and what it could mean for your home

• Nearly half of all online adults embracing multiple social media sites, a new research from Pew Internet reveals

• Q4 2013 recorded the highest search advertising spend in history, Kenshoo reports

• Facebook rolls out Twitter-style trending topics feature

• Everything you need to know about Jelly, the much-hyped question-and-answer-based social network by Twitter co-founder Biz Stone

• IBM will spend $1.2bn to expand cloud services

Learning Materials: • An introduction to attribution modelling with Google Analytics, a great short guide by Koozai.

Alternatively, have a look at the Fast Company’s ultimate guide to Google Analytics

• How to speak tech (and save your career) – all you need is this brilliant book

Cool • Apple takes inspiration from Dead Poets Society for new iPad Air ad

• Apple almost built a chain of “cybercafes” in the 90’s

• What if Google was a guy?

• The 40 funniest tweets of 2013, including this gem:

Random • There is an app which will quite your job for you

• Scientists built a computer program to ruthlessly torture robots

• For the first time, Hackers have used a refrigerator to attack businesses

Thank you for reading! WGOID brought to you by Nuno Martins, Feel free to drop me a line at:

I look forward to hearing your thoughts and opinions!