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@martinspecken#wud15
What’sbehind
the door?
@martinspecken #wud15
1993
@martinspecken #wud15
• Population: 200.000• Students: 53.000
• Hanze University of appliedsciences: 25.000
• ‘World Cycling City’• 57% of journeys by bicycle
• Eurosonic Music Festival
@martinspecken #wud15
• Students here tonight:• Industrial Product Design• Human Technology
@martinspecken #wud15
Raise yourleft arm forfemale toilet
Raise yourright arm for
male toilet
perception quiz
@martinspecken #wud15
Raise yourleft arm forfemale toilet
Raise yourright arm for
male toilet
ready?
Raise yourleft arm forfemale toilet
Raise yourright arm for
male toilet
@martinspecken #wud15
female toilet
Cue:• Keyword
Possible problem:• Language
@martinspecken #wud15
ready?
Raise yourleft arm forfemale toilet
Raise yourright arm for
male toilet
@martinspecken #wud15
Cue:• Image
Possible problem:• Interpretation
of the image• Beautiful
architecture, but low qualitymetaphore
male toilet
@martinspecken #wud15
context
@martinspecken #wud15
ready?
Raise yourleft arm forfemale toilet
Raise yourright arm for
male toilet
@martinspecken #wud15
Cue:• Keyword as
metaphore
Possible problem:• Interpretation
of the keyword• Needs other
door for context
male toilet
@martinspecken #wud15
needed?
@martinspecken #wud15
ready?
Raise yourleft arm forfemale toilet
Raise yourright arm for
male toilet
@martinspecken #wud15
Cue:• Image
Possible problem:• Interpretation
of the image• Is this a toilet
at all?
male toilet
@martinspecken #wud15
mixed toilet
both answers are right@martinspecken #wud15
ready?
Raise yourleft arm forfemale toilet
Raise yourright arm for
male toilet
@martinspecken #wud15
Cue:• Image• Keyword ‘Toilet’
Possible problem:• Visibility (small
image and text)• Same keyword
for male andfemale toilet
male toilet
@martinspecken #wud15
@martinspecken #wud15
ready?
Raise yourleft arm forfemale toilet
Raise yourright arm for
male toilet
@martinspecken #wud15
Cue:• Keyword
‘HEEREN’ (= Gentlemen)
Possible problem:• Position
keyword• Visibility
(shadow)• (Old) language
male toilet
@martinspecken #wud15
@martinspecken #wud15
ready?
Raise yourleft arm forfemale toilet
Raise yourright arm for
male toilet
@martinspecken #wud15
female toilet
Cue:• Keyword
‘LADIES’• Image
Possible problem:• Language• Male and female
in the image
@martinspecken #wud15
@martinspecken #wud15
ready?
Raise yourleft arm forfemale toilet
Raise yourright arm for
male toilet
@martinspecken #wud15
Cue:• Keyword ‘Senor’
(= Man) in 2 languages
Possible problem:• Image or text?• Language
male toilet
@martinspecken #wud15
@martinspecken #wud15
ready?
Raise yourleft arm forfemale toilet
Raise yourright arm for
male toilet
@martinspecken #wud15
female toilet
Cue:• Keyword
(‘Sophie’)• ‘Female’ font
Possible problem:• Interpretation
of the keyword• Language• e is missing
@martinspecken #wud15
@martinspecken #wud15
FINAL TOILET SIGN• Shout ‘male’ or ‘female’ • First one right wins the prize• Independent judge will decide
ready?
female toilet
Cue:• Image
Possible problem:• Interpretation
of the image• Almost the same
as the male toilet sign >
@martinspecken #wud15
@martinspecken #wud15
FC Groningenstadium• Keyword (‘HEREN 4’)
– ‘Heren’ = men– Number (meeting point)
• Image– Male toilet user (fan of FC)– In toilet environment– While using the toilet
@martinspecken #wud15
3 meter heigh doors
Possibleimprovements• Keyword language in both
Dutch and English• Pictures on inside of the doors
• Animals followphysical scentto look for food
Information scent
@martinspecken #wud15
• Humans followonline scent1
to look for information
1: Information Scent as a Driver of Web Behavior Graphs:Results of a Protocol Analysis Method for Web Usability (S.K. Card et al., 2001)
Online scent trail based on related cues • Sight
• Key words• Images• Link descriptor• Contextual clues• Positioning in window• Grouping• Lines• Shapes• Colors• Etc.
@martinspecken #wud15
Methods our students will useduring internship at your company
@martinspecken #wud15
Paper prototyping
@martinspecken #wud15
Questioning usersWhat will happen when you click/touch that icon?
@martinspecken #wud15
@martinspecken #wud15
What is the bestkeyword?
@martinspecken #wud15
How do the usersgroup information?
@martinspecken #wud15
Requirementdocument
@martinspecken #wud15
Built prototype
@martinspecken #wud15
Test prototypewith users
So, make sure it is clear to everyonewhat’s behind thedoor.
• Thanks for your attention• http://www.slideshare.net/martinspecken
Martin SpeckenHanze University of Applied SciencesIndustrial Product Design & Human [email protected]@martinspecken #hanze
