What is affiliate marketing slideshare

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What is affiliate marketing slideshare

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I. Affiliate marketing guides

SlideShare bills itself as the “world’s largest community for sharing presentations.” The company,

acquired by LinkedIn in May 2012, claims to be one of the 200 most visited websites in the world with

60 million visitors and 130 million monthly pageviews.

SlideShare provides a platform for people to share their presentations, documents and videos with the

public or with private groups. Anyone can upload their material, and content includes everything from

professional product demonstrations, university lectures, how-to instructions, product reviews, as well

as industry research, pedestrian humor, spiritual advice, and sports talk. You can search for

presentations on a specific topic, or browse by any combination of category, popularity, media type, and

language.

With such a wide range of content and quality, it is easy to dismiss SlideShare as another online waste of

time. However, SlideShare gives savvy business owners the ability to learn from their competition, as

well as educate themselves in areas of lesser experience. If employed strategically, SlideShare can

provide significant knowledge and financial benefits to your small business. Here are four ways to use it

to your advantage:

Upload Your Own Presentations to Build Industry Reputation

One of the easiest ways to build your industry reputation is to highlight your product and service

features as well as your business expertise. When you post, you can also include links to your other

social media accounts such as Twitter, Facebook, Google+, and Pinterest. Content is typically wel l

indexed by search engines. With a free account you’ll be able to view usage and sharing statistics for one

presentation. With a paid account, you’ll be able to view analytics for multiple presentations as well as

use SlideShare to collect leads.

Study Presentations of Your Competition, Customers & Client Prospects


Beyond uploading your own presentations to increase industry credibility, competitor research and

analysis is easy on SlideShare. Simply look up your closest competition to see how they’re sell ing their

product or service. You’ll be amazed at the information some companies publish. Just remember, if

you’re researching their presentations, they’re most likely researching yours.

Beyond researching competition, you can also review the presentations of your customers and

prospective clients. Doing this will help you tailor your sales presentations to individual customer styles,

interests, and immediate business needs. For larger customers (like IBM or General Electric) that are

more likely to post thought leadership presentations, it can also help you understand a company’s near

and long-term marketplace assessments and business strategies. A good way to stay on top of your

customers’ new material is to “Follow” them on SlideShare.

Incorporate SlideShare Material into Your Own Business Presentations

If you need a great statistic slide, a video demonstration for a key selling point, or even just a compelling

intro slide, chances are you can find it on SlideShare. Most of the presentations are downloadable, and

can be mixed and matched to augment your own content. (Just don’t forget to cite your source and give

credit where credit is due.)

Increase Industry-Specific Knowledge & Learn New Skills

Whether you want to learn the newest SEO and affiliate marketing trends, learn how to configure your

new mobile device, or are interested in current research on customer behavior in your industry, chances

are you’ll find a SlideShare presentation on the topic.

Small business owners wear many hats and often times don’t have the resources to hire an employee

for every specialized task. Using SlideShare, owners can educate themselves in multiple fields and better

manage their business. Use the search bar at the top of the page to find content that answers your

specific questions.

II. Affiliate marketingstrategies


Affiliate marketing is a low-cost

way for merchants to build

awareness and showcase their

products and services. The model

is simple; it works as a

commission-based referral

system. A partner or affiliate

markets a merchant's products

for a "piece of the pie."

Affiliate marketing experts often make an income that can tally over five figures

per month, however only 1 to 5% of thousands of marketers achieve this level.

When an affiliate reaches this elite level they are often referred to as a "super"

affiliate.

How does one become a super affiliate? Can anyone do it? Super affiliates have

common tactics that they embrace and put into place. Anyone can become a

super affiliate, but it will not come without blood, sweat, and a hefty time

commitment. The typical super affiliate possesses the following traits:

Persistence

Patience

Thirst for Knowledge

These three traits combined with the following strategy gives you the formula for

the makings of a "super" affiliate.

1. Find a Unique Niche

The mistake that many affiliate marketing hopefuls have in common is that they

try to offer everything under the sun rather than focusing on a specific niche

market. Do not scatter your efforts, focus on your niche, promote it, and sell it

well.

2. Search Engine Marketing


Once you've built your affiliate storehouse you will need to promote it. Many

affiliates use pay-per-click engines. I suggest that you learn how to achieve organic

search results or hire a search engine marketing company. This will save you from

spending all your profits on pay-per-click engines. Only use pay-per-click engines

if you know what you are doing, otherwise all your profits may end in the hands of

Google Adwords or Overture.

3. Know Your Product, Know Your Audience

Create a resource. By taking the time to learn about the products and/or services

that you are offering you can create information that builds your credibility. That

credibility builds trust. If your viewers do not have trust in you more than likely

they will not purchase from your storehouse. If you want more information on the

psychological process that an online buyer goes through I suggest that you read

my article on the Five Levels of Internet Marketing and the Sales Process. This will

help you in creating a web site that converts well, which in return will increase

your cash flow.

4. Don't Put All Your Eggs in One Basket

Promote products from different merchants. This way if you have a problem with

receiving payment from a merchant, or their products do not convert well the

effects on your business will be minimal. Watch out for exclusivity agreements;

remember this is your business. Protect yourself and diversify so that you do not

feel the famine effect if something goes wrong. There is absolutely nothing wrong

with promoting niche products from different merchants.

5. Seek Knowledge and Embrace Change

If you are familiar with Internet marketing at all you know that what worked three

months ago may not work today. Stay on top of the trends. Seek knowledge, start

by learning something new about affiliate marketing daily. For example remember

those marketing tools called "banner" that use to drive sales at an astronomical

rate a few years ago? Well those banners developed a term called "banner

blindness." That means most online viewers will not click on banners even if they


do pertain to what they are looking for. To be a "super" affiliate you must always

spend time reading, learning, and embracing the changes in Internet marketing.

6. Don't Give Up

It's hard to do, and most of the time those dabbling in affiliate marketing give up

way too soon. Monitor your statistics, watch to see what is working and what is

not. Make changes when necessary. Do one thing daily to promote your storehouse

and be patient. Before you know it you will start getting payments.

Remember that it will not happen overnight. Encompass and develop the

persistence, patience, and knowledge. Then follow the tactics I've mentioned

above and you are on your way to becoming a "super" affiliate.

Education

What is affiliate marketing slideshare