What Is It?

simple concepts

dog

dogFirst applied to all animals

Then add categories:my dog, cartoon dogs, smelly dogs

schemasof

SchemaGeneral knowledge of what people are like

SchemaGeneral knowledge of your abilities & traits

General knowledge of events

What to say with someone says “Hello”

4 ways schema’s impact

Selection

Abstraction

Interpretation

IntegratioN

Evidenceof Schema

Read this without context:

If the balloons popped the sound wouldn't be able to carry since everything would be too far away from the correct floor. A closed window would also prevent the sound from carrying, since most buildings tend to be well insulated. Since the whole operation depends upon a steady flow of electricity, a break in the middle of the wire would also cause problems.

Of course, the fellow could shout, but the human voice is not loud enough to carry that far. An additional problem is that a string could break on the instrument. Then there could be no accompaniment to the message. It is clear that the best situation would involve less distance. Then there would be fewer potential problems. With face to face contact, the least number of things could go wrong.

Elements without context

Look at this & read story again

Context before story helps

incidentalschemas

Spend 1 minute

here

Recall items in the room

Recall items in the room

Did you remember books?

Recall items in the room

Did you remember books?We expect books

No books

Schemas impact what you remember

Distorting effects of schemas

www.PsychLearning.com