What do women want?
How to make a women friendly game?
Personal experience
More men than women play videogames
Women play casual games
Men create games for other men
Explanation of the situation
Why haven't women always been playing games?No games were aimed
at them
The creators were male
It was a geeky / guy thing
History of gaming
Gaming started in a lab
7th generation consolesNintendo Wii & Ds
Browser gamingFacebookFramville
Gaming websitesspelen.nl
Hardcore vs. Casual
HardcoreLong sessions
High qualtiy
Expensive retail
CasualShort sessions
Simple gameplay
Brought audience
How do women game?
Short sessions
During other activities
More puzzle based
Women games
CasualFarmvilleKeeping lifestock alive and a farm healthy
GardenscapesFinding items and create a garden
Less casualThe simsCreating homes and simulating life
Hardcore girls
Games have no gender restrictions
There are hardcore girls out there!More and more girls seem to
break the stigma of gaming being just for guys.Girl gaming
websites
Girl gaming clans
Girl gaming competitions
Women gaming stats
Farmville gamers by gender
Who is gaming?
How to create a game for women
CasualGamplaySimple interface
Puzzles
A creative aspect
HarcoreGameplayNo extreme violence
Adventure / puzzles
DesignFemale protagonist
No over the top blood gore or nudity
Why should we include women
A broughter marketMore profit
More women in the game industryGame design changes
More creativty
New games
Conclusion
Q&A
Column 1Column 2Column 3
male0.43.24.54
female0.68.89.65
Column 1
male0.6
female0.4
