What do-i-want-to-do

Critical Position In Art And Design · San Lee

2011 · Communication MDes · Cardiff School of Art & Design · University of Wales Institute, Cardiff

WHAT DO I WANT TO DO?




1. A short introduction to me

a. Facts

b. Career

c. Projects

d. Current

2. Interesting Insight

a. Aesthetic Perspective

b. Research Behavior

3. During the course of MDes

a. Objectives

b. Inspirations

c. Research Plans

Contents




Q

—

Name

Sex

Date of Birth

Marriage Status

Nationality

—

Blood type

Height

Weight

Disease

A

—

San Lee

Male

9th January, 1981

Single

Republic of Korea

—

Rh –A

176cm

Confidential

None

Notes

—

Some people pronounce as ‘Sally’ the girl’s name.

I prefer a GIRL friend.

Age 32 in South Korea.

It is very expensive and complicated to get married in my country.

South. NOT North.

—

Popular superstition in South Korea.

Wish I was taller.

It is quite confidential in South Korea, especially for women.

Healthy enough to drink pints.

Facts




List of practice and occupation

—

Fashion design major student

Book cover designer

Book illustrator

Web Designer

HTML coding and JAVA scripting

Flash banner design

Communication design major student

Education department officer in Military service

Graphic design intern

Art director for fashion industry

Graphic designer for fashion brands

Web designer for Architecture firm

Freelance graphic designer for various BI/CI projects

User Interface planner for company’s intranet

Presentation designer for fund-raising / financing company

·

·

·

Career




Projects

View more works available at

—

www.talkholic.com
















My current job is a MA student

—

but also working as an

art director / graphic designer for:

—

Start–up coffee brand

and a Bag brand.

—

Coffee Crowd

WillC – www.willc.co.kr

Current




Keywords, Words.

—

Minimalist

Clean

Neat

Standard

Functional

Modular

Classic

Timeless

—

Less is more.

Clear, neat, and refreshing creative works like distilled icy glass of water –from personal website

Form follows function.

Aesthetic Perspective




Creating much of idle / Intellectual curiosity on daily basis.

—

Examples

My best research was always for the academic purpose to fill up a bibliography page.

I want to know everything about the liquid–soap brand that I am using.

And I search for brand’s historical information, reputation, other products, founder, origin... Etc

What was happening on today’s date in 1945?

Who cares? but I still look for the answer.

A note from last lecture, problematic use of abbreviations;

What if I was an engineer for Plasma display panel.

“My PDP is almost about PDP of PDP.”

stands for;

“My Personal development portfolio is almost about

Product development Process of Plasma Display Panel.”

Conclusion

I need to learn a lot more about proper research skills and methods for professional use.

Research Behavior




My goal for now and near future is very specific and practical;

Objectives

I want to be a founder of a modular furniture brand

and I want my brand to become successful

as one of below examples.

After MDes.




More details on my objective is that;

Objectives

A modular furniture that can be

disassembled by using only hands,

reassembled into different form,

recycled,

used in both in/out side

easily packed for moving

…




Inspirations




Inspirations




Inspirations




Inspirations




Research PlansLists of required knowledge

—

Sustainable materials

Production methods

—

Markets’ needs

Existing technologies

—

and so much more…

to learn and investigate.




The END.

Thank you for your attention indeed.