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Frithjof [fridge- off] Petscheleit

What Do I Say on Social Media

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In today's episode of http://20minute.academy I talk about what to say on Social Media. Often beginners in Content Marketing don't know what to say. Here is some help

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Page 1: What Do I Say on Social Media

Frithjof [fridge-off]Petscheleit

Page 2: What Do I Say on Social Media

What to Say?

Page 3: What Do I Say on Social Media

WHAT DO I WRITE ABOUT•what you know that they

don’t

•what you have access to that they don’t

• “original” isn’t required… just be interesting and relevant

Page 4: What Do I Say on Social Media

HOW MUCH IS ENOUGH

LESSIS MORE.FOCUS. 38%

Page 5: What Do I Say on Social Media

WHAT DO I WRITE ABOUT• repurpose + reuse

Page 6: What Do I Say on Social Media

6

post + video = 100% more engagement

GOT PICS?

post + picture = 120% more engagement

post + photo album = 180% more engagement

Source: Facebook, “Best Practices for your Page and media strategy” (March 2012)

38%

Page 7: What Do I Say on Social Media
Page 8: What Do I Say on Social Media

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