What da heck is Digital marketing?

What da heck is Digital Media Marketing?

Molek @Thoth Media Co., Ltd.

วันเสาร์ที ่18 สิงหาคม 12

What is the Digital Media in your mind?


Digital Media =

Transfer Media by using Digital Device via Online Channel


Have you using ??


Have you using ??


Have you using ??


Have you using ??


Have you using ??


Have you using ??


Have you using ??


Many People think this is a playground


We think this is a new market.


What is the 1st things you do when you wake up?


What is the 1st things you do when you wake up?

Most of people

=

Check message from Facebook


What is the last things you do before you sleep?


What is the last things you do before you sleep?

Most of people

=

leave message in Facebook or Social media


Why ??



Can we use this human

need?วันเสาร์ที ่18 สิงหาคม 12

YES!


Because?



We believe in friend or someone in online more than advertising.

Because?


86% of people skip TV ads.

14% trust advertisements



behavior changespeople have their• เบื่อ,เซ็ง -> โทรหาเพื่อน -> post• เห็นวิวสวยๆ -> ถ่ายรูปแล้วอัด -> ถ่ายรูปแล้วshare

• เห็นเรื่องราวน่าสนใจ -> ถาม,คนคว้า -> search

• อยากได้สินค้า -> ถามเซลล์ -> อ่านกระทู้


1. ads -> banners


2. superstar -> influencers, bloggers

จีราภัสร์ อริยบุรุษ Webmaster, Beauty Guru

Jeban.com, Thairath (Viewer 62,000/Day)

ทีปกร วุฒิพิทยามงคล Webmaster, Writer Exteen.com, aday (5th of web portal in Thailand - Viewer 350,000/Day) @tpagon - 9,600 User


3. campaign -> online campaign


3. campaign -> online campaign


4. event/seminar -> live event


5. tvc -> viral clips



6. word of mouth -> social share (like)


7. press release -> blogger day


recognition > aware > talk > participation

4 steps audience engagement diagram


How?


Find


Listen


SWOT


Plan


Channel






Persona


Content



Content?1. Paid: Digital advertising, banners, adwords, overlays

2. Owned: Created assets, custom content

3. Earned: Brand-related conversations and user-generated content

4: Promoted: in-stream or social paid promotions vehicles (e.g. Twitter’s Promoted products and Facebook’s Sponsored Stories)

5. Shared: Open platforms or communities where customers co-create and collaborate with brands. (e.g. Dell’s IdeaStorm and Starbuck’s MyStarbucksIdea.)


https://support.twitter.com/articles/142101-what-are-promoted-tweets

https://support.twitter.com/articles/142101-what-are-promoted-tweets

http://www.facebook.com/advertising/?campaign_id=194417723019&placement=broad&creative=5811888152&keyword=advertisement+facebook&extra_1=497ff8cd-9c1b-e308-1b04-000008509915

http://www.facebook.com/advertising/?campaign_id=194417723019&placement=broad&creative=5811888152&keyword=advertisement+facebook&extra_1=497ff8cd-9c1b-e308-1b04-000008509915

http://www.ideastorm.com/

http://www.ideastorm.com/

http://mystarbucksidea.force.com/

http://mystarbucksidea.force.com/

Campaign


Stride Campaign


Gol Online



Download Concert


A dramatic surprise on quite square




Try


Study


Measure




Improve



Beware




So What?




The majority of the world‟s heavy Internet users are in Asia, 41% of the world‟s online population, that‟s about 530 million users. (Source: Comscore))





47.56%

Source: http://www.socialbakers.com/facebook-statistics/?interval=last-6-months#chart-intervals

of Thailand visitors on Facebook

458%o f A PA C visitors on Facebook


Thank You





twitter potential : retweet


twitter potential : retweet


twitter potential : tag


twitter potential : tag


twitter potentials


twitter potentials


twitter potentials


twitter potentials


Education

What da heck is Digital marketing?