76
What Colleges Can Learn from the Insane Clown Posse

What Colleges Can Learn From the Insane Clown Posse

Embed Size (px)

DESCRIPTION

Presented at the HighEdWeb 2011 conference in Austin, TX. For a full page of resources from this presentation, visit www.rebelphd.com/icp Please note my name has changed, so the contact info on the last slide has too! Ahhhh, silly marriage. You can email me at [email protected] and find me on Twitter at @KarlynMB

Citation preview

  • 1. What Colleges Can Learn from the Insane Clown Posse!

2. Theyve discovered a formula forsuccess in the Internet age that thelarger music world is only now waking up to 3. Two bona fide 21st centurymusic magnates 4. Lesson 1! !Know exactly who you are, !and NEVER apologize for it. ! 5. Lesson 2!!Create an engaging experience ! for your audience.! 6. Perhaps the biggest surprise in Psychopathic HQ is thenumber of gold and platinum albums hanging on the walls. 7. Lesson 3 ! !Dont be afraid to take risks.! 8. In a survey of nearly 1,000 high school students across the nation,more than three-quarters of the respondents indicatedthe sample cover design featuring the D+ mark grabbed theirattention, and nearly 90% felt the concept was uniquefrom college and university materials they have seen. 9. According to Drake ofcials, since the launch of the new campaign,inquiries and campus visits have increased signicantly. Campusvisits are up 23% from the same period last year. Inquiriesclimbed 66%. And trafc to the admissions landing pagemore than doubled, even before the campaign attractedwidespread media attention. 10. Lesson 4! !Ask Why not?! 11. Karlyn Morissette www.rebelphd.com/[email protected]/karlyn @KarlynM