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This is an overview of the School of Mass Communications at Virginia Commonwealth University. We presented a version of this slide show at VCU's Open House on Oct. 15, 2011.
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Where aspiring professionals …
… learn by doing. Our students don’t just study about advertising – they create real ads for real clients.
They don’t just study about public relations. They develop PR campaigns – we even have a student-run PR agency.
They don’t just study about journalism. They cover stories for publication in more than 70 newspapers …
… and they produce a TV show that’s broadcast across Central Virginia.
What we teachWhat we teachAdvertising
CreativeStrategic
JournalismPrintBroadcast
Public Relations
Grad programsAdvertising
Multimedia Journalism
Strategic PR
Ph.D. inMedia, Art & Text
1,260 undergraduates1,260 undergraduates
Public relations Advertising
Journalism
Our facultyOur faculty20 full-time15-25 part-timePh.D.’s and professionals
Foundation workFoundation workVCU Core (18 credits)
Writing (6 hrs)
Science & Tech (3 hrs)
Human, Social & Political Behavior (3 hrs)
Statistics (3 hrs)
Diverse & Global Communities (3 hrs)
Mass Comm CoreMass Comm (3 hrs)
Economics (3 hrs)
Journalism & PR
Journalism Writing (3 hrs)
Advertising
Story (3 hrs)
Curiousness (3 hrs)
Complete those courses with a GPA of
2.5+
After the foundationAfter the foundationChoose a sequence
Journalism (print or broadcast)Public relationsAdvertising (creative or strategic)
Internships & real-world experienceGet a minor
Business, history, English, foreign language, political science …
Core skillsCore skillsCritical and creative thinking Effective writing and researchMedia, communication and societyGraphics and designEthics and law
Student mediaStudent mediaCommonwealth TimesInk magazineWVCW RadioRams ReviewShafer BirdThe Horn
Plus literary & opinion magazines
CNS publishes on YouTube, Twitter and other outlets, too.
On VCU InSight, we’re on air, cable and satellite to the Richmond metro area …
… and we publish stories at insight.vcu.edu
Through courses like CreateAthon, advertising and PR students serve nonprofits and other clients.
Our students win a lot of awards for their work.
Minor in Media StudiesMinor in Media Studies18 hoursTwo required coursesFour elective courses
You don’t have to major in mass comm to study mass comm. We offer a minor.
VCU advantagesVCU advantagesState capital (& media capital)Media General Inc.AP, Washington Post, news wiresNumerous TV and radio stationsMedia market No. 58Fortune 500 companiesTop advertising and PR firmsHotbed for digital & social media
Student organizationsStudent organizationsSociety of Professional JournalistsAd ClubPR Student Society of AmericaNational Assn. of Black Journalists &
Assn. of Black CommunicatorsMass Comm Scholars (Honors)Kappa Tau Alpha honor society
We’re accreditedWe’re accreditedAsdf
1 of 110 programs in U.S.9 standards of excellenceAwards, scholarships and
contests for our students