AET/5609/14/2015 1

Welcome to the Presentation on Communication Planning

By:Debra Lee Gould

AET/5609/14/2015 2

Communication Plan Launch

AET/5609/14/2015 3

Understand Your Objectives Record what you want to achieve, when and why.

Understand Your Audience Identify and list who you will communicate with and why.

Decide on Communications Messages What does the audience need and what to know? When do you need to communicate? What is the most effective way to get your message across?

Decide on Communications Channels List all the ways you can communicate with your audience

Email, newsletter, teleconference, notice boards, CEO briefing, posters, lunchtime meetings, intranet article, team meetings, podcast, etc.

Monitor Effectiveness Check understanding of your audience by getting feedback from

them.(Jackson, 2015)

AET/5609/14/2015 4

Technology Needed

AET/5609/14/2015 5

Netflix employees have the flexibility of using any of these technologies to gain more information on the

proposed change and additional training.• Cell Phones

• Text• Video chatting

• Internet• Email• Instant messaging• Video chatting

• Social Networking• LinkdIn• Facebook

• Teleconference• Go ToMetting• Ready Talk• WebEx

• E-learning Webinars• SweetRush• City & Guilds Kineo

Cawsey, Deszca, & Ingols, 2012)

AET/5609/14/2015 6

Test & Impact

AET/5609/14/2015 7

Effectiveness Test1. Were the goals and objectives of the communication clear?2. What was the most important message you took away from the

communications?3. Was the communication delivery method the right method of delivery

for you? If not, what would have been better?4. Did the communications correspond with key dates involved with the

change?5. Did the communications interfere with other communications within

the company? If so, how?6. Was there sufficient opportunity for questions, feedback, and ideas?7. Did you understand how the change would affect you and your job?

Employee surveys with similar questions and space to provide personal thoughts, concerns, and ideas will be emailed after the change cycle.

(Solium, 2015)

AET/5609/14/2015 8

Management ImpactManagement will respond to feedback (surveys) within

three days.Management will listen to the ideas, concerns, and

questions from employees and respond immediately.Management will maintain interest and enthusiasm for

the change.Management will emphasize quality and quantity of

communication during the change.Failure to express integrity and comply with promises

made during the change will have a negative impact on the change and other future initiatives within the company.

(Cawsey, Deszca, & Ingols, 2012)

AET/5609/14/2015 9

Feedback for Improvement

AET/5609/14/2015 10

Feedback is an important element in the change process for the Netflix employees. Feedback provides the change agents and change coalition teams with information on how the employees feel about the change. Misunderstandings and miscommunications can also be detected with proper feedback from the employees.

Surveys Interviews Lunch meetings Emails Company blogs (Cawsey, Deszca, & Ingols, 2012)

AET/5609/14/2015 11

Address Responses

AET/5609/14/2015 12

Cawsey, Descza, and Ingols (2012), believe that negativity can be one of the largest obstacles in an organizational change. To overcome this obstacle at Netflix, we will adopt some of the key suggests from Cawsey, Descza, and Ingols (2012).

Education and Communication Participation and Involvement

Facilitation and Support Negotiation and Agreement

Manipulation and Cooperation Implicit and Explicit Coercion

Systematic Adjustment

AET/5609/14/2015 13

Effect on Change

AET/5609/14/2015 14

“Creating a sense of fairness, trust, and confidence in the leadership

and interest and enthusiasm for the initiative is important to the success of change initiatives. Well-executed communications strategies play an

important role here”

(Cawsey, Descza, & Ingols, 2012, p. 322)

References

Cawsey, T., Deszca, G., & Ingols, C. (2012). Organizational change: An action-oriented toolkit

(2nd ed.). Upper Saddle River, NJ: Prentice Hall

Jackson, K. (2015). Communications planning: Getting the right messages across in the right

way. Retrieved from https://www.mindtools.com/CommSkll/CommunicationsPlanning.htm

Solium. (2015). Ten questions to test the effectiveness of your employee communication plan.

Retrieved from

https://solium.com/2012/09/25/ten-questions-to-test-the-effectiveness-of-your-employee-communication-plan

/

15AET/5609/14/2015