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Website Strategies To turn visitors into customers Presented by Lindsey Fair

Websites that generate customers not just visits

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Interactive Web Marketing Course at St. Lawrence College

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Page 1: Websites that generate customers not just visits

Website StrategiesTo turn visitors into customers

Presented by Lindsey Fair

Page 2: Websites that generate customers not just visits
Page 3: Websites that generate customers not just visits

The Brochure Site is a Waste of Paper

To convince ... To ... Instead of ... Because ...

Page 4: Websites that generate customers not just visits

Conversion Rate Optimization

Page 5: Websites that generate customers not just visits

Take Inventory of High Performers

Page 6: Websites that generate customers not just visits

Call to Action

Page 7: Websites that generate customers not just visits
Page 8: Websites that generate customers not just visits

eCom is mostly about Ad ReTargeting

http://rebel8.com/
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Page 10: Websites that generate customers not just visits

Web Design Trends

Page 11: Websites that generate customers not just visits
http://www.noonedeservestodie.org/
Page 12: Websites that generate customers not just visits
http://studentaid.ed.gov/
Page 13: Websites that generate customers not just visits
http://www.cincinnatiusa.org/
Page 14: Websites that generate customers not just visits

Steps to Creating a Website


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