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DISTRICT WEBSITE REDESIGN PROJECT Changing our Digital Culture

Website Redesign: Communications Culture Change

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Page 1: Website Redesign: Communications Culture Change

DISTRICT WEBSITE REDESIGN PROJECT

Changing our Digital Culture

Page 2: Website Redesign: Communications Culture Change

Redesign Rationale

District Digital Culture is Changing

Communication has changed

Methods of obtaining information have evolved

The needs of our district stakeholders have changed

Web-based technologies are accessible

An “Extreme Makeover” website edition is past due

Page 3: Website Redesign: Communications Culture Change

Redesign Goal

To evaluate our existing district webpage and develop a plan for redesigning with a focus on ease of use, information sharing, social networking, organization and efficiency, so all stakeholders will benefit from this digital resource.

Reaching out, not in….

Page 4: Website Redesign: Communications Culture Change

Reaching out, Not in…

Page 5: Website Redesign: Communications Culture Change

Redesign Process

Page 6: Website Redesign: Communications Culture Change

Current Website Organizational Protocol

Page 7: Website Redesign: Communications Culture Change

Redefined Website Guidelines Digital Handbook/Staff Training

Number of users Content Aesthetics: style, font, size, headings Template consistency File management Multimedia ListServ protocol E-Friday Folders Incorporation of social media

Page 8: Website Redesign: Communications Culture Change

Anticipated “Social Media” Features

http://www.jenkintown.org/

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Current Common Practices: “Endless Scrolling”

Page 10: Website Redesign: Communications Culture Change

Current Common Practices: “Outdated Content”

Page 11: Website Redesign: Communications Culture Change

Current Common Practices: “Obsessive Listing”

Page 12: Website Redesign: Communications Culture Change

Current Common Practices: “Formatting Faux Pas”

Page 13: Website Redesign: Communications Culture Change

In Summation…

Redesign Motto:

“…Finding the Future, Fixing our Website Past, & Fostering

Collaboration…”

Page 14: Website Redesign: Communications Culture Change

Questions or Comment?