DISCLOSUREwww.disclosureofficial.com/

BY: KADIJA RICHARDS

Disclosure use their band website to promote their band & image and make

profit. I think their website is very effective because it is appealing, which makes the audience want to navigate

through the website.

WHEN YOU ENTER THE FIRST PAGE OF THE WEBSITE

THE PROMOTIONAL MATERIAL THAT I NOTICED WAS THE VIDEO

IN THE CENTRE

This is a good use of promotion because the audience can see the band in a action. This video also leads to fans wanting to buy tickets or downloading music. On the right hand side there is a Spotify link where fans can go to download the music,

again this is a great way to promote the bands music because a lot of their target audience use social networking website such as Spotify.

THE OTHER PROMOTIONAL MATERIALS THAT I NOTICED WERE

THE BUTTONS & BANNER

The banner is a good use of promotional material because once clicked, the audience will be directed to the link where the song can be used. The banner also promotes

merchandise by the band, having this on the first page is effective because the audience are persuaded to buy something from the website. The Amazon, iTunes and

Google Play buttons are also effective because it gives the audience different methods to download Disclosures songs or albums.

WHEN YOU CLICK ON THE ‘ENTER WEBSITE’ BUTTON

SOCIAL NETWORKING

They also use a lot of social networking websites to promote their band for example Twitter, Instagram, Facebook and YouTube. Them using social

networking websites to promote their band is effective because a lot of their audience are young and a lot of young people use social networking websites. Also social networking helps them keep in touch with their audience and keep

their audience updated on whatever the band is doing.

SHOP/MERCHANDISE

The band also has a shop on their website. This is important for the band because the promotional material will promote the band once worn or used and the audience can let other people know the band exist. Secondly it will lead the audience to wanting to buy

more or be more involved in the band. For example if they were to buy an album and they liked it then would buy more.