Website Content WritingWebsite Content Writing

Definition of WebsiteDefinition of Website Home PageHome Page About UsAbout Us Contact UsContact Us Services/ProductsServices/Products Log InLog In TestimonialsTestimonials FAQsFAQs

What is A Website?What is A Website? A website (also spelled Web site is a collection of related web pages, A website (also spelled Web site is a collection of related web pages,

images, videos or other digital assets that are addressed relative to a images, videos or other digital assets that are addressed relative to a common Uniform Resource Locator (URL), often consisting of only common Uniform Resource Locator (URL), often consisting of only the domain name, or the IP address, and the root path ('/') in an the domain name, or the IP address, and the root path ('/') in an Internet Protocol-based network. A web site is hosted on at least one Internet Protocol-based network. A web site is hosted on at least one web server, accessible via a network such as the Internet or a private web server, accessible via a network such as the Internet or a private local area network.local area network.

A web page is a document, typically written in plain text interspersed A web page is a document, typically written in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, with formatting instructions of Hypertext Markup Language (HTML, XHTML). A web page may incorporate elements from other websites XHTML). A web page may incorporate elements from other websites with suitable markup anchors.with suitable markup anchors.

Home PageHome Page DefinitionDefinition: The homepage (often written as home page) is the URL or : The homepage (often written as home page) is the URL or

local file that automatically loads when a web browser starts or when local file that automatically loads when a web browser starts or when the browser's "home" button is pressed. One can turn this feature off the browser's "home" button is pressed. One can turn this feature off and on, as well as specify a URL for the page to be loaded. The term and on, as well as specify a URL for the page to be loaded. The term is also used to refer to the front page, webserver directory index, or is also used to refer to the front page, webserver directory index, or main web page of a website of a group, company, organization, or main web page of a website of a group, company, organization, or individual.individual.

Type of ContentType of Content: Short, simple yet attractive: Short, simple yet attractive Word CountWord Count: Should be low as only the most relevant information : Should be low as only the most relevant information

has to be includedhas to be included HyperlinkingHyperlinking: Needs links to the relevant pages.: Needs links to the relevant pages. MatterMatter: Should address the issues related to the niche and must be : Should address the issues related to the niche and must be

solution oriented.solution oriented.

About UsAbout Us Definition:Definition: The About us section or page is where a business or organization The About us section or page is where a business or organization

often publishes an overview and/or a brief history of their entity. If they wish to often publishes an overview and/or a brief history of their entity. If they wish to publish a lot on their history, they sometimes have a separate "history" section. publish a lot on their history, they sometimes have a separate "history" section. Often about us pages are used to attempt to connect with potential customers, Often about us pages are used to attempt to connect with potential customers, and things such as the entities mission statement are published there. and things such as the entities mission statement are published there.

Type of Content: Elaborate, Article styledType of Content: Elaborate, Article styled Word Count: May be high depending on the need of the client.Word Count: May be high depending on the need of the client. Hyperlinking: There is no need to hyperlink. Sometimes there are sites that use Hyperlinking: There is no need to hyperlink. Sometimes there are sites that use

a call to action such as Contact Us though. a call to action such as Contact Us though. Matter: Should make the readers believe that the site is authentic and they can Matter: Should make the readers believe that the site is authentic and they can

rely upon it for their online business. Awards and other accolades should be rely upon it for their online business. Awards and other accolades should be

includedincluded..

Contact UsContact Us DefinitionDefinition: : The Contact Us section is defined as the reference section The Contact Us section is defined as the reference section

whereby the web visitors can get in touch with the company either by whereby the web visitors can get in touch with the company either by filling up relevant information in the forms or by going through the filling up relevant information in the forms or by going through the company address and other contact details found in this page. company address and other contact details found in this page.

Type of ContentType of Content: Very short. Just an introduction.: Very short. Just an introduction. Word CountWord Count:Very low. Hardly 2-3 sentences required.:Very low. Hardly 2-3 sentences required. HyperlinkingHyperlinking: Some of the websites offer live chatting facility with : Some of the websites offer live chatting facility with

their customer care representatives. While there are others that link their customer care representatives. While there are others that link with the Ordering page and the Products/Services page.with the Ordering page and the Products/Services page.

MatterMatter: Should be just an introduction. Often contains creation of : Should be just an introduction. Often contains creation of tables and forms. tables and forms.

Products/ServicesProducts/Services DefinitionDefinition: : A section that is of utmost for all online shops. It is just A section that is of utmost for all online shops. It is just

like the showcases of any shop. This section displays the products and like the showcases of any shop. This section displays the products and their particular information. Often prices and some information about their particular information. Often prices and some information about the delivery and mode of payment are also mentioned. the delivery and mode of payment are also mentioned.

Type of ContentType of Content: Varies from one business to other. But use of bullets : Varies from one business to other. But use of bullets for displaying the information is popular. for displaying the information is popular.

Word CountWord Count: Medium. No sentence should be elongated : Medium. No sentence should be elongated unnecessarily. unnecessarily.

HyperlinkingHyperlinking: Some of the websites create different pages for : Some of the websites create different pages for different types of products/services for these there are links done to the different types of products/services for these there are links done to the product/service names to take the surfers to the required information product/service names to take the surfers to the required information page. page.

MatterMatter: Benefits oriented. Try and solve the problems of the readers. : Benefits oriented. Try and solve the problems of the readers. Mould all features into benefits. Mould all features into benefits.

Log InLog In Only a brief introduction is required. Mostly the forms and Only a brief introduction is required. Mostly the forms and

designing work is done with this page. designing work is done with this page.

TestimonialsTestimonials DefinitionDefinition: People always like to take reference from people : People always like to take reference from people

before they venture into a major decision. If these are some before they venture into a major decision. If these are some noted names then it adds cherry on top of the cake. Testimonials noted names then it adds cherry on top of the cake. Testimonials page contains experiences from the satisfied customers of the page contains experiences from the satisfied customers of the company. They give their insights into how the different company. They give their insights into how the different products/services have helped them. products/services have helped them.

Type of ContentType of Content: Mainly compiling and at times shortening the : Mainly compiling and at times shortening the content.content.

Word CountWord Count: Short. Only relevant lines to be kept.: Short. Only relevant lines to be kept. HyperlinkingHyperlinking: No need.: No need. MatterMatter: Mainly compilation of the most relevant lines. : Mainly compilation of the most relevant lines.

FAQsFAQs DefinitionDefinition: The section that tries to address the most frequently : The section that tries to address the most frequently

asked questions. These questions may range from the company asked questions. These questions may range from the company details to the product/service details. These are generally details to the product/service details. These are generally developed after detailed market research and understanding the developed after detailed market research and understanding the psyche of the visitors. psyche of the visitors.

Type of ContentType of Content: Utility oriented. The answers should state only : Utility oriented. The answers should state only what is needed. No promotional materials should be there. what is needed. No promotional materials should be there.

Word CountWord Count: Low: Low HyperlinkingHyperlinking: Only if there are answers from which you can link : Only if there are answers from which you can link

to the relevant pages. to the relevant pages. MatterMatter: Very short answers containing only what is the most : Very short answers containing only what is the most

relevant words. relevant words.