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"Wear It!" and Paddlesports: Creating a Safety Culture was presented by National Safe Boating Council (NSBC) Executive Director at the 2011 American Canoe Association (ACA) Paddlesports Conference on September 30, 2011 in Louisville, KY.
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“WEAR IT!” AND PADDLESPORTS:
CREATING A SAFETY CULTURE
National Safe Boating Council ACA Conference
Friday, October 30, 2011
USCG ACCIDENT STATISTICS
2005 2006 2007 2008 2009 2010
Open Motorboats – Deaths
351 346 334 353 393 325
Open Motorboats – Drownings
253 226 230 252 279 213
Canoe/Kayak – Deaths
78 99 107 114 132 141
Canoe/Kayak – Drownings
64 86 97 100 120 128
- Steady increase in canoe/kayak deaths and drownings since 2005
2011 NATIONAL OUTREACH
Public Service Announcement: Gold-Medalist Mark Spitz
Media Relations SummaryPlaced a total of 1,231 articles and online media hitsReached a potential audience of more than 153.6
millionDistributed five search engine optimized press
releases
2011 NATIONAL OUTREACH
Magnetic Postcard
Press Kit Campaign
Mailer Lenticular
Postcard
2011 NATIONAL OUTREACH
2011 NATIONAL OUTREACH Safe Summer Campaign
Contest B-Roll Footage
THE POWER OF SOCIAL MEDIA
1,685 Participants (531 more than 2010) 1,191 Inflatable Life Jackets (31 more than 2010) 494 Inherently Buoyant Life Jackets 99 Events
- 87 Events in the US - 1 Event in Brazil- 8 Events in Canada - 1 Event in Japan- 1 Event in Australia - 1 Event in the UK
“READY, SET, INFLATE!”
2011 STATE-TARGETED CAMPAIGNS
“Wear It MI!” – 3rd year “Wear It NY!” – 2nd year “Wear It WA!” – 1st year
NSBC PARTNERSHIP WITH ACA
CAMPAIGN RESOURCES
2012: LOOKING AHEAD
National Effort Saved by the Jacket Stories New PSA Concepts being developed
State-Targeted Efforts No longer will have 3 targeted states Offer “Wear It!” resources based on Application
Virgil Chambers, Executive Director, NSBC(703) 361-4294 / [email protected]
