We are BRAND

WHAT is Brand?

WHAT is Trade Mark?

Discussion

Brand is the physical or emotional expectation associated with an experience with you.Brand is what connects a business with the hearts and minds of consumers

Brand is the perceptions you hold in the minds of your key audiences – what they say and think and feel about you.

Brand elements:Name Logo Tagline Graphics Colors Positioning etc.

Positioning:

What is AIESEC?

International youth organization that enables young people to get new

experience, develop professional skills and personal qualities, who are involved in

organizing projects and international exchange programs.

Positioning:

What we are doing?

We organize social projects, international exchange programs, international

professional training programs, develop leadership skills.

Positioning:

Why we are doing that?

We believe that developing the skills and personal qualities we give

young people the opportunity to influence the future of the world.

Brand standartselements: logo

Brand standartselements: logo

Brand standartselements: Eddie

One AIESEC

ENJOY THE WORLD

Who is ambassador of

brand?

Brand AmbassadorsSet expectations

Create associationsBuild connections

Make opinionsCreate first opinionDeliver experiences

AIESECBrand ambassador

behaviourOnline Offline

Offline

Online

• Vkontakte, Facebook• Youtube• LinkedIn

Right

Normal

WRONG

We

of AIESEC

Set expectations

Create associationsBuild connections

Make opinionsCreate first opinionDeliver experiences

To be continued..