1. What is Public Relations? Public relations is a deliberate, planned andsustained effort to establishand maintain a mutualunderstanding amongst anorganisation and its publicsIts a plan

2. So what is a PR disaster? Its a planGONE 3. TheWatergate Scandal ~A plan gonewrong~ 4. Hi, ImRichard 5. of theI wanted to be the next U.S.A!president 6. 1960 ELECTIONS NIXONKENNEDYAgainst THISSo I guy! 7. New President!KENNEDYIlost 8. ButthenBANG ! 9. 1968 ELECTIONS NIXONHumphrey AgainstTHIS guy!I campaigned 10. New President!NIXONIwon! 11. So Ibecame the37 th presidentof the U.S.A 12. I went to live and work in the whitehouse 13. I did all sorts of presidentialthings 14. In 1969 we even sent a man to themoon! 15. And prettysoon it wasalmost time to campaign forthe next election 16. I REALLYwanted tobepresidentagain 17. Haldem Ehrlichm an MitcheanllDean I created acommittee to 18. COMMITTEE FOR THE RE-ELECTIONOF THE PRESIDENT CREEP 19. The creep team workedstraight from the WhiteHouse 20. And collected LOTS of money!They went to places like Mexico 21. My face was 22. People were talking about me! 23. election drewcloserI wasverynervous 24. Do whatis neededWe might need to pull a dirty trick 25. So on send fiveCREEP June 17th men to a1972building to steal somesecret documents They got caught 26. No one suspectedus 27. 1972 ELECTIONS NIXONMcGovern ISix monthscampaignlater it wased against 28. New President!I wonagainNIXONYES! ! 29. Then one Someone day, twohadreportersmentionedstartedmy name askingquestions 30. My face was 31. The team had to break up 32. Everyone thought I was a crook 33. The senate appointed a committee to investigateNixons campaign activities. John Dean mentioned the presidents knowledge in theWatergate scheme.A previous White House employeementioned the recording devices installed at the house.Richard Nixon refusedto release the tapes. 34. beingpresidentwasnt so much funanymore 35. On August 8th1974 Richard Nixon became the first USpresident in 200 years toresign from office One month later president Gerald Ford announced hisdecision to grant Nixon a full pardon from any crimes he 36. The Watergate Scandal is considered to be the biggest PR disaster inpolitical history. It changed the face of the public relations industry and still has an effect on public relation strategiestoday.Richard Nixon never returned topolitics after Watergate. He died in 1994 suffering From a stroke at the age of 81. 37. A plan gone wrong you learn from it. 38. The Team ResearchersChristiaan ~ Monique ~ Carien ~ TamenWritersNicolene ~ Laura ~ Drieka TechniciansNadine ~ Marianne ~ Duard