Water over Ethanol Presentation

Water over Ethanol

WATER OVER ETHANOL | IDENTITY

Awareness

Ethanol uses enormous amounts of water in the process of its production. We want to bring the public’s attention to this water wasting process and the fact that they are actually consuming ethanol on a regular basis. To accomplish this we are launching a guerrilla awareness campaign that involves the placement of informational vinyl advertisements by the public on building windows and heavily trafficked sidewalks. We will also place informational pieces in heavily trafficked water usage areas, such as public pools and public restrooms, which will compare the amount of water they are using to the amount of water used in the production of ethanol fuel.

WATER OVER ETHANOL | STATEMENT

WATER OVER ETHANOL | INFOGRAPHIC

WATER OVER ETHANOL | WINDOW CAMPAIGN

WATER OVER ETHANOL | WINDOW CAMPAIGN

WATER OVER ETHANOL | SIDEWALK CAMPAIGN

Alternatives

In this part of the campaign we will attempt to address the problem with practical current alternatives to using ethanol laced gasoline. In the first part of our campaign we attempted to raise awareness about the amount of water used in the production of ethanol and emphasize the fact that consumers typically use the water wasting ethanol everyday when they consume gasoline.

We want the presented alternatives to be easy, simple, and readily available to the average American (i.e. Chico citizens). We are not scientists; we are not going to invent a miracle solution to the problem, we merely want to inform the public and encourage the use of effective alternatives. Solutions include common forms of public transportation (which often run on alternative fuels such as natural gas), walking and biking, electric vehicles, hydrogen vehicles, and other bio-fuels which are less impactful on the water supply.

WATER OVER ETHANOL | STATEMENT

WATER OVER ETHANOL | “I AM AN ALTERNATIVE” CAMPAIGN






Resources

WATER OVER ETHANOL | WEBSITE

WATER OVER ETHANOL | APP

WATER OVER ETHANOL | APP

WATER OVER ETHANOL | SOCIAL MEDIA



Education

Water over Ethanol Presentation