Business Model Expansion

A new perspectiveWhat outside forces affect our business idea?And how?

A new perspectiveWhat outside forces affect our business idea?And how?

Market ForcesKey Trends

Industry ForcesMacro-Economic

Forces

A view on Market ForcesEverything related on the customer segments we selected

A view on Market Forces Business PeopleIndividuals shaped by technology We expect a great portion of the demand for Wash Me to be originated from (young business) professionals. This is our customer segment that shares the most traits with Millenials and, as a consequence, a big part of our clients will be heavy users of technological devices.

A view on Market Forces Business PeopleStart living on their own later On average, Portuguese people leave their parents’ home at 29 years old (29,5 for men, 28,5 for women). This fact can harm our business, given that individuals living with their parents mostly won’t need to use Wash Me for their laundry.

A view on Market Forces Business PeopleWant things right awayThis and the upcoming generation of professionals are characterized by an increasing aversion to waiting. This circumstance shows how crucial it is for our business that the logistics run perfectly. There’s a high likelihood of losing clients if their expectations on a punctual pick-up or delivery can’t be met. Moreover, it implies that we have to be transparent about lead times in each stage of our service so that consumers won’t have a bad surprise.

A view on Market Forces Business PeopleValue convenience, ease of use and efficiency in servicesThis generation doesn’t care too much about a nice chat with our employees. They desire the service to be 100% convenient so that it won’t disturb their ideal routine but rather improves it. If we have a smooth, user-friendly app, and perfectly running logistics everybody will benefit from this trait!

A view on Market Forces CompaniesThe great majority is now recovering from a recession periodCompanies have registered negative growth during past years, which causes an increase in efforts to decrease costs. Hence, a service such as Wash Me may be seen as superfluous and lead companies not to request our services.

A view on Market Forces CompaniesConsultancy companies continue to increase their workforceBig consultancy firms in Portugal managed to keep growing, even during the recession. As a consequence, the number of individuals having an extremely busy life increased, meaning that the number of prospective customers of Wash Me has also increased.

What are the Key Trends?New Technologies which could undercut your value proposition or supercharge it.

What are the Key Trends?Increasing share of 4G-enabled devicesThe 4th generation is designed to provide IP-based voice, data and multimedia streaming 10x faster than 3G. Wash Me will largely benefit from this new technology given that a fast network is required for logistics to run smoothly.

What are the Key Trends?Google’s Project Wing Google has already started to develop a bold project in which deliveries are made through drones. If this technology succeeds, Wash Me could take advantage of it, decrease costs and mistakes in the pick-up and delivery stages.

What are the Key Trends?Greener Technologies in Laundry ServicesAs the majority of businesses already started to try decreasing environmental impacts, a company’s reputation can be endangered if it doesn’t go along this trend. Wash Me will pay close attention to social responsibility issues and ensures to operate according to society’s expectations..

Looking at Industry Forces..Who are our main competitors? What advantages do their business models provide? Could they crush us? What are their weaknesses? Can we disrupt them?

Looking at Industry Forces..The market for laundry services is mainly characterized by several local players who have a great market power within their geographical reach, usually the neighborhood. (Soatifer, MySec, Aventura Imensa, Clinica de

Roupa Suja, Lavandaria e Tinturaria Minerva and Lavandaria

Engomadoria)

Looking at Industry Forces..However, there is one major player in the industry: 5àSec. The company is mainly located at malls and besides standard services also provides specialized services for specific types of clothes.Their main differentiation factor is their location in malls, allowing users to take care of their laundry while shopping. Moreover, it’s the one of the Portuguese companies in this industry clearly showing concerns for environmental impacts.

Looking at Industry Forces..Wash Me will differentiate strongly due to its convenience factor. We will be the only company providing a fast and reliable laundry service that the consumer can control conveniently from his home with his smartphone.

Macro-Economic ForcesHow is global economy doing?

Macro-Economic ForcesPost-recession periodCompanies are increasing its labor force, which can be beneficial to us, since the total number of people in our target segment increases;Transportation Costs are down due to a decrease in oil pricesGiven that Wash Me will depend on cars to pick up and deliver clothing, this will account for a big share of our total logistics expenses. Low oil prices and therefore, low transportations costs imply an advantage in resource requirements and helps us to save money.

Macro-Economic ForcesAffordable services’ pricesGiven the current economic situation in Portugal simple services are relatively cheap. Wages for drivers and cost for laundry service are affordable, concluding for Wash Me that little financial effort is required to start business operations.

Macro-Economic ForcesLow-interest ratesFacing a period of post-recession, supra-national entities are trying to stimulate companies to take risks once again and accept new projects. That’s why interest rates are low, leading to good loan conditions for Wash Me to finance its needs.

Macro-Economic ForcesA Boom in the Portuguese Tourism Industry As Lisbon becomes one of the most trendy places to visit, tourists overflow the region. Apartments, Airbnb's, and hostels come up persistently leading to a high demand in laundry services for towels, bed linen and so on.