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Validation SeriesHypothesis
Color GuideBlue – Customer Segments
Green – Key PartnersRed – Cost structure
Orange – Revenue StreamsPurple – Key Resources
2 nd Hypothesis iteration
New Hypothesis:
New Impact Matrix:
10 15 20 25
12 16 20
9 12 15
4 8 10
Impact if Invalid
Prob
abili
ty o
f bei
ng In
valid
H.1
H.2
H.3 H.4
H.5
H.6H.7
H.8
H.9
H.10
H.11
Very Low Low Average High Very High
V
ery
Low
Low
Ave
rage
High
V
ery
High
H.12
H.13