B2B Social Media

“Please feel free to Tweet @wvrknight during this session”

Sales Techniques for SME

Warren KnightSpeaker / Author / Consultant

CEO, co-founder of Gloople

20 years Retail Experience5 years Social Media

International Business

Social Media for Business

Online store

Ratings &reviews

Peer to peersharing discount

EmbeddedFacebook

store

GroupBuy & FlashSale

Refer a friend

Social integration

Mobile platform

Affiliate network

Blippar

Buffer

Zopim

Social Media Explained

Social Success

Find Social forums, blogs, social sites & groups

Tune in – Listen to the conversations. Set up Google alerts, join groups and forums, use LinkedIn, follow Twitter conversations

Socialise your CRM – Integrate social profiles

Track social-driven sales – measure the return on your social investment

Social Sales

Social Success

Listen and monitor - Brand, Market and Competition

Start dialogues – come out and meet people

Identify influencers – let people inside, through blog posts, tweets

Make it easy for people to share your content – social commerce trust

Use tools that share best practice

Social MarketingSocial Sales

Social Success

Engage with customers offer a support channel for their issue

Encourage ‘one and done’ fast response to tweets & Facebook

Automate social listening

Maximise your knowledge make it easy for customer-facing people to access your expertise

Social-enable your online support portal – rewarding users who help other users Integrate all channels

Social Customer ServiceSocial MarketingSocial Sales

The Big News

Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article

Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook

Influence Search Rankings

The Big News

Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article

Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook

What we share Matters

Over 170 million people are already using Google+

Influence Search Rankings

Brand Continuity

Socialise your businessNo. 5

LEAD Strategy

LEAD: LISTEN

Experiment

LEAD: LISTEN

LEAD: EXPERIMENT

Best Practice

Advice: As an expert you should offer advice

Share: Article, link information that aligns with your business

Engage: Industry. Follow them, re-tweet, engage in conversations

Have fun: Be funny - send links to relevant funny articles

Special Offer: Send information about a special offer, promotion, event

5 a Day  

1 Post a Day

Pictures: 3 Images at a time (Facebook)

Video: Link to a video you have placed on YouTube

Press Release: Take a picture and load or link to online article

Add Value: Talk around the business and add value to your audience

Competitions & Polls: Find out what your customer want

1 Blog a Week

LEAD: LISTEN

LEAD: EXPERIMENT

LEAD: APPLY

Develop

LEAD: LISTEN

LEAD: EXPERIMENT

LEAD: APPLY

LEAD: DEVELOP

What is Content Marketing

Blogging – 4x more popular with Google

Video + Podcasting

E-Mail Marketing

Flickr, Picasa

Social, Twitter, Google+, LinkedIn

Case Studies, White Papers

Tumbler, Posterous

The Power of Content Marketing

Tweet Your Savings

Twitter

#AmexWholefoods $20 Credit, Spend $75

Case Study

5 days after posting the videosThey had 9.5 Million views on YouTube

200 Million upload the videos and shared

In fact, so popular is this worldwide phenomenon that 210,000 people logged on to eBay to view the leftovers of a blended iPod and iPhone.

The dust of each of these products fetched $800 and $901 respectively

United Airlines Breaks Guitar

11 Million Views on YouTube

Which, incidentally, would have bought Dave Carroll more than 51,000 replacement guitars

Cost The Airline $180 Million?

UNDERSTAND AND USE IT ...OR

7 Social Media Tips to Take-away

Online + Offline Integration – DIGITAL FIRST Incorporate Social Media into PR, email, direct mailing & advertising

Tracking Social Media ROI Utilise Google Analytics and tools like Hootsuite to test and track

Content MarketingUse your keywords in every form of communication

MobileIs your website is mobile compatible use HTML 5 not apps

SEOCreate your online voice & communication using your keywords

Video YouTube is the second largest search engine

Make It DigitalCreate a digital version of the original version

Consultancy / Training / Mentoring

Tell us What You

Think