WALT DISNEY

Diversified Multinational Mass Media CorporationLargest Media Conglomerate in the World Holdings in Film, Television Travel, Theatre, Radio, Music ,Publishing and Online MediaOwns Production Companies, TV Networks, Theme parks, Record Labels, Theatres and Publishing Companies

CREATOR AND HISTORYFounded October 16, 1932 by Walt and Roy Disney 1923-1928 Silent Films 1928: Mickey Mouse Debut, an Icon is Born 1940s: Venture into Television 1955: Disneyland Opens 1980s: Disney Theatre Begins 1990s: Disney Renaissance of Movies 2000s-Present: Pixar Films, Acquisition of LucasFilms LTD

MISSION STATEMENT/CORPORATE VISION

One of the reasons why Disney has a reputation of delivering a seamless "magical" experience to its guests in all of its operations theme parks, hotels, restaurants, retail stores, etc. It is because it has one overriding vision and mission for all of its business operations. "The mission of The Walt Disney Company is to be one of the world leading producers and providers of entertainment and information .Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."

HOW IS DISNEY USED• EDUCATION AND BUSINESS

Disney Media and Disney Interactive create products used to enrich classroom learning environments and Disney Parks offer educational experience tours HOME. Disney’s vast media networks cover TV, film and radio. Theme parks and resorts are geared towards families and their consumer products range from kitchenware to stuffed toys.

BUSINESS Disney Business Services include studio rentals, advertising, meeting rooms and convention sites. Disney is a for-profit company• Disney makes money from its many holdings including ad revenue, studio rentals, movie ticket sales, amusement park tickets and more.• The Walt Disney Company made approximately $9,964 million dollars in the year 2012

DISNEY IN THE NEWS

Is There a Walt Disney–Steve Jobs Connection?• This article is about Walt Disney and Steve Jobs and how these two leaders were revolutionaries of their time and how they had their similarities and differences in how they ran their companies and engineered new and creative products.• Analysts: Disney layoffs tied to Lucas film, Marvel acquisitions• This article discusses the Walt Disney Company’s recent announcement about laying off workers. The article goes on to speculate that the layoffs are tied to the recent acquisitions of Lucas film and Marvel and the redundancies in jobs it created. Chairman and CEO of The Walt Disney Company to Address Chicago land Business Leaders at Executives Club Luncheon in Schaumburg This news release is about Disney’s CEO, Robert Iger speaking to a sold out crowd at a Chicago business association on managing creativity and leadership at the worlds largest media company.