Upload
shrey-garg
View
62
Download
0
Embed Size (px)
Citation preview
W
A
L
M
A
R
T CASE STUDY
Introduction
• World’s largest retailer.
• Second largest company.
• Over $400 billion in revenue.
History Overview
1962: Walton brothers
opened first walmart in arkansas
1970: It expanded
and became famous
1990: #1 national retailer
1991: International
expansion
1993: Creation of “great value”
2003: Largest
corporation in the world
2012: 50th
anniversary
Mission and Vision
Mantra:To help people save money so they can live
better
Moto:
Becoming an international brand
Vision:
“If we work together, we’ll lower the cost of living for everyone….we’ll give the
world an opportunity to see what it’s like to save and have a better life
Slogan:
Save money. Live better
Customer Target
• “Wal-Mart's targeted demographic:
–Modest incomes
–Shoppers interested in prices
• But the customer base is changing
Walmart Ruling Is Major Setback for Worker Rights
Walmart Workers from the 20 cities across United States started for Strike from 20th November 2014, Which was related to Low payments to the workers and sex discrimination.
Workers were in the favor of increasing the salaries from $ 9 per hour to $ 25000 per year which can safeguard their life and sex discrimination which was rising issues in the organization.
While in the special board meeting it was decided to increase the salaries till $ 15000 per year and strike got called off.
This news made huge damage to company image, employee relationship & Goodwill in the market.
Main Competitors
Retailer Industry: TargetI. Target is the main competitor of Walmart
II. ranked #33 in the Fortune 500.
III. Target offers very similar products.
IV. Target went abroad in January 2011.
Mission: to Make Target your preferred shopping destination in
all channels by delivering outstanding value, continuous
innovation and exceptional guest experiences.
Supermarket Industry: Dollar
GeneralI. One of the main competitors, pursuing low prices.
II. Good location in smaller communities is the main
competence advantage.
III. Strategy: Save time, save money
IV. Many items per $1
Mission: to best serve others by keeping it real and simple.
• Eliminating
30% of the
energy used in
stores.
• Doubling the efficiency of its vehicle fleet over the next 10 years.
• Eliminating of excess
packaging on its kid
connection private-
label toys.
• Saved
3800
trees and
1 billion
barrels
of oil.
Extreme Makeover:
Project IMPACT
In 2008, “Project Impact “ was launched
which aims to
improve the Walmartshopping experience
and increase sales
• Million of Walmart customers witnessed the big reveal at grand reopening
across the country .
• Walmart are
getting an extreme
makeover, from the
color, spacing
assortment of
goods up to
changes of
merchandise with
marks bigger and
bolder sign age.
• They launched
project impact
during financial
crisis in US, they
take advantage
sag economy,
they had low
prices to get
more customers
• Walmart made changes of the placement of their shelves. They shuffled departments for
easier and better shopping experience customers.
Groceries are expanding Walmart great value stores brand consumable
Bill Simon, executive Vice President and chief operating officers of Walmart, confirms bankers point that having less inventory in stores resulted in higher in stocks not lower in stocks.
Simon remarks that the project impact which ultimate goal is customers satisfaction is to give and improve the shopping experience for customers by providing them an access and visibility to departments in the store.
INTE
RN
AL
FAC
TOR
SEX
TER
NA
L FA
CTO
RS
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
• Diversity in products & services• Convenient prices & locations• Strong market presence• Customer loyalty• Strong financial performance• Cost and pricing advantages over
rivals• Good supply chain
• Global Expansion: new geographic areas
• Increasing online sales• Strategic alliances
Acquiring rival firms
HarmfulHelpful
•Brand image-weak reputation•Low global presence•Behind rivals in e-commerce
• Intense Competition• Laws and Regulations:
Trade policy• Cultural barriers• Current economy • Slow market growth• Transport of distinctive
comptency
Summary
DISCLAIMER
Created by: SHREY GARG
IIT BHU, VARANASI
during an internship by Prof.SAMEER MATHUR, iim lucknow