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Wal-MarktA Look at the Past and the Future
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Value Guess Speaker
Mr. Sam WaltonBorn: March 29 1918 to his parents Thomas Gibson and Nancy
S
Born: March 29, 1918 to his parents Thomas Gibson and Nancy Lee Walton near Kingfisher, Oklahoma.
Mr. Sam Walton
Mr. Tong WaltonBorn: Aptil 29, 1981 to his parents Mr. Chaiyot and Malee Walton near Pratunam, Bangkok.
Mr. Tong Walton
He obtain master degree from Harvard university, before Continue doctoral degree from Oxford, England.
WAL MARTWAL MART
1950 Bentonville, Arkansas Nowaday
WAL MARTWAL MARTWal-Mart’ campaign
Sam Walton's original Walton's Five An exterior of a typical Wal-Mart
and Dime, Bentonville, Arkansas. discount department store.
An exterior of a typical
Sam's Club store in
Maplewood, Missouri, a
suburb of the St Louissuburb of the St. Louis
area.
An exterior of a Wal Mart Neighborhood
WAL MARTWAL MARTAn exterior of a Wal-Mart Neighborhood
Market in Winter Springs, Florida.
Biggest Corporation in the worldใ
over 1,000 Wal-Mart Supercenters in the United States.
WAL MARTWAL MART
What Wal-Mart sell?
WAL MARTWAL MART
Where product come from?
WAL MARTWAL MART
Respect for the individual employee
Service exceptionally to the customers
Strive for Excellence
C t C t
Good Quality Good Quality
Good ValueGood ValueQualityQuality ValueValue ++
Customer Customer
SatisfactionSatisfaction
Good ValueGood Value
Good ServiceGood Service++
====
ServiceServiceWAL MARTWAL MART
Wal-Mart Service
WAL MARTWAL MART
1. Commit to your business.1. Commit to your business.
2. Share 2. Share your profits with all your Associates, and treat them as partners.your profits with all your Associates, and treat them as partners.y p y , py p y , p
3. Motivate your partners.3. Motivate your partners.
4. Communicate everything with your partners.4. Communicate everything with your partners.4. Communicate everything with your partners.4. Communicate everything with your partners.
5. Appreciate everything your associates do.5. Appreciate everything your associates do.
6 Celebrate Success find humor in failure6 Celebrate Success find humor in failure6. Celebrate Success, find humor in failure.6. Celebrate Success, find humor in failure.
7. Listen to everyone in your company and customer.7. Listen to everyone in your company and customer.
8 Exceed customer expectation8 Exceed customer expectation8. Exceed customer expectation.8. Exceed customer expectation.
9. Control expenses better then your competition.9. Control expenses better then your competition.
10 Swim Upstream10 Swim Upstream10. Swim Upstream.10. Swim Upstream.
WAL MARTWAL MART
St thSt thStrengthStrength
Low PriceLow Price
WeaknessWeakness
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Wal-Mart Strategy!
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Robert E. Rector and Kirk A. Johnson. Understanding Poverty in America. Retrieved from the World Wide Web, January 5, 2004. http://www.heritage.org
Target’s Home Web Site. Retrieved from the World Wide Web, August 7, 2007 http://www.target.com
Wal Mart tops Fortune’s list of America’s most admired companies Wal-Mart tops Fortune s list of America s most admired companies. Retrieved from the World Wide Web, May 2, 2003.
http://www.Wal-Martstores.com.http://www.Wal Martstores.com.
Wal-Mart’s Home Web Site. Retrieved from the World Wide Web, August 6, 2007 http://www.walmart.com.
WAL MART STORES INC – WMT Annual Report (10-K) ITEM 1. Retrieved from the World Wide Web March 29, 2006. http://sec.edgar-online.com
WAL MARTWAL MART
รายงานวิเคราะหสถานการณ Wal-Mart และคูแขงขัน
Marketing Managementg g
คณะพาณิชยศาสตรและการบัญชี จฬาลงกรณมหาวิทยาลัยคณะพาณชยศาสตรและการบญช จุฬาลงกรณมหาวทยาลย
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Onion HeadOnion HeadSiriporn PongvinyooSiriporn Pongvinyoo
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