Marketing Funnel

Start by Creating Something

of Value to Offer Prospects

• Offer Useful Information • Make a Special Offer • Use Testimonials • Direct People To a Website Page or Phone

Number

A DVD or Audio CD Should Do The Following

Your Website Should Have a “Call to Action”

Offer The Free Video or Special Report right at the top for people who opt-in

Use Video Intro to Offer Free Report

Follow Up Action

• Stay in touch by email or Text • Vital Signs Text Updates • Weekly Email Tips Newsletter • Promote New Programs and

Specials • Have them Join Your Facebook

Page

In Addition, Your New Website Should Feature…

Membership Video Section

Training Products Mobile Media

OptimizationActive Blog & Podcast Social Media IntegrationSearch Engine

Optimization