30
Visual Slide Design for Engaging, Memorable Presentations Michele Van Hoeck Margot Hanson Cal Maritime Library

Visual Slide Design for Engaging, Memorable Presentations

Embed Size (px)

Citation preview

Page 1: Visual Slide Design for Engaging, Memorable Presentations

Visual Slide Design for Engaging, Memorable Presentations

Michele Van HoeckMargot Hanson

Cal Maritime Library

Page 3: Visual Slide Design for Engaging, Memorable Presentations

According to the picture superiority effect, pictures are remembered better than words—especially for casual exposure to information for limited time.

Use pictures and words together so they reinforce the same information for optimal effect.

See this effect used widely in marketing communications, such as posters, billboards, brochures, annual reports, etc.

Visual imagery is a powerful mnemonic tool that helps learning and increases retention compared to, say, witnessing someone read words off a screen.

Garr Reynolds, Presentation Zen Design

Slideument

Page 4: Visual Slide Design for Engaging, Memorable Presentations

Picture Superiority Effect:

• Pictures remembered better than words in cases of:• casual exposure• limited amount of time

• Reinforce by using pictures and words together

• Used extensively in:• posters• billboards• brochures• annual reports

Visual imagery is a powerful mnemonic tool that helps learning and increases retention.

Teleprompter

Page 5: Visual Slide Design for Engaging, Memorable Presentations

Image from Presentation Zen Design by Garr Reynolds

Page 6: Visual Slide Design for Engaging, Memorable Presentations

Text Only

Pictures Only

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Recognition Rates

from Brain Rules, John Medina

Page 7: Visual Slide Design for Engaging, Memorable Presentations

Visuals support learning

“Several studies show recognition doubles for a picture compared with

text.”

Dr. John Medina, Brain Rules

Page 8: Visual Slide Design for Engaging, Memorable Presentations

Dr. John Medinaauthor, Brain Rules

Recognition doubles for a picture

compared with text.

Page 9: Visual Slide Design for Engaging, Memorable Presentations

Who is your audience?

From The National Archives (United Kingdom)

Page 10: Visual Slide Design for Engaging, Memorable Presentations

One idea per slide1

Page 11: Visual Slide Design for Engaging, Memorable Presentations

Preserve“white space”

Page 12: Visual Slide Design for Engaging, Memorable Presentations

A slide's message should be able to be processed within three seconds. 3

Page 13: Visual Slide Design for Engaging, Memorable Presentations

Make time to translate ideas into pictures

Page 14: Visual Slide Design for Engaging, Memorable Presentations

Insert: ShapeTo create visual emphasis

Page 15: Visual Slide Design for Engaging, Memorable Presentations
Page 16: Visual Slide Design for Engaging, Memorable Presentations

Insert: SmartArtTo show relationships or process

Page 17: Visual Slide Design for Engaging, Memorable Presentations

Research Assignment

Thesis Statement

Research Question

Topic

Page 18: Visual Slide Design for Engaging, Memorable Presentations

Flight PlanSan

Francisco

Glasgow

RomeAthens

Belize City

Page 19: Visual Slide Design for Engaging, Memorable Presentations

More organic farming

More deforestation

More global warming

Article in The Economist says:

Page 20: Visual Slide Design for Engaging, Memorable Presentations

Insert: PictureFor emotional impact

Page 21: Visual Slide Design for Engaging, Memorable Presentations
Page 22: Visual Slide Design for Engaging, Memorable Presentations
Page 23: Visual Slide Design for Engaging, Memorable Presentations

Inspiration & Alternatives

Page 24: Visual Slide Design for Engaging, Memorable Presentations

Sample slide with bullets

We will select a couple of elements to convert to visual format

Group Practice

Page 25: Visual Slide Design for Engaging, Memorable Presentations

Watchstanding• All cadets “stand watch” on the TSGB or on campus• Watches are scheduled in four-hour blocks from 4:30

p.m. until 7:30 a.m. during the week and 24 hours per day on weekends

• Provides security and safety on campus and on the ship

• Part of Leadership Development by providing cadets with increasing levels of responsibility as they progress through their education

Page 26: Visual Slide Design for Engaging, Memorable Presentations

All cadets stand watchOn TSGB On Campusor

Page 27: Visual Slide Design for Engaging, Memorable Presentations

Watchstanding Hours

12:30-4:30

4:30-8:30

8:30-12:30

Page 28: Visual Slide Design for Engaging, Memorable Presentations

Increasing leadership responsibility

Freshmen

Sophomores

Juniors

Page 29: Visual Slide Design for Engaging, Memorable Presentations

Open slides you brought with you...

Your Turn!

Make them visual!

Page 30: Visual Slide Design for Engaging, Memorable Presentations

Bibliography

Nancy Duarte. Slide:ologySebastopol, CA: O'Reilly Media, 2008

Garr Reynolds. Presentation ZenBerkeley, CA: New Riders, 2010