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Visual Enhancement - LightAn Introduction by COO, Lasse Petersen

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Introduction

Understanding Visual Enhancement

Checklist

Examples

FAQ

Light vs. Heavy Visual Enhancement

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Adjusting to the client’s template

Add visual elements to support the content and message of the slide

Standard formatting

Fit to page

Randomly adding icons and pictures with no relevance to the content

What is Visual Enhancement?ü

Understanding the concept of Visual Enhancement

What is not Visual Enhancement?û

Potentially adjusting the structure the slide to improve the visual appearance

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Keep existing structure of the content – no major restructuring

Potentially add relevant icons and light shadows All the elements from “light” and..

Redesign structure (potentially)

Add full picture backgrounds (potentially)

Light

The difference between “light” and “heavy” Visual Enhancement

Heavy

Potentially add supporting pictures with white gradient

Make one version of each slide

Potentially experiment with different font sizes (be careful) Keep same font size across content

Make multiple versions of each slide

Focus in this video

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Get the highest quality rating by going through the checklist on Visual Enhancement - Light projects

Light Visual Enhancement Checklist

Are all the standard guidelines followed? (font-size, alignment, colors, bullet points etc.)

Have we made changes that support the message?

Does potential new elements have acceptable colors and spacing?

Have we made sure that attention has not been taken away from the message?

Have the style / approach been applied consistent across all slides in the deck?

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Our three key deliverables

Market entry

Strategy consulting

Promotion

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Market Entry: Tailor-made projects to achieve best returns for the client

Strategy consulting

Promotion

Market entry

Market Expansion

Understanding the market behavior

Market Entry Strategy

Test the market

Set Up shop

Market Operation

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The battle Initiatives Implementation KPI’s

Growth control

Key opportunities

Transparency

Increase capacity planning accuracy)?

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Achieving a sustainable cost base

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Our-long term focus to the challenges ahead

StabilitySupplying high quality products

Product Supply Production System

quality performance Sustainable Resilient Reliable delivery

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Frequently asked questions

Pictures: https://unsplash.com/

Icons: Use the icons from the client template

Get the highest quality rating eliminating the most common mistakes on Light Visual Enhancement projects

What if i do not have any good ideas for the visual enhancement?

Can i delete existing icons / pictures or do i need to reuse them?

Where do i get the icons and pictures from?

It depends on the situation. If they are not rendered, then they should not be used. If they do not support the mesasge then they should be deleted.

Leave a comment for the admin and he will provide you with some information on how to get started.

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