Vietnam : SEA market to the world

BUSINESS TRIP TO

VIETNAM

http://www.flickr.com/photos/nguoix/4894057210/



Objectives- To introduce IMBA student a real atmosphere of international business- To be a chance to see the entrepreneurial opportunities in Vietnam- To learn about the impact of social venture in the community- To understand about SEA logistics operation in the real business settings

Research methodologyIn-dept interviewing

• Some of people from Batch#6 and Batch#7• IMBA’s staff

• Competitive price

• Insurance coverage

• Less traveling time (less than 2 hours

from Bangkok) – No jet lag!!!

• Activities related to international

business track of IMBA

• Delicious meals provided everyday

• Safe, clean and good-service hotel in

the heart of the city

• Variety of activities provided

• Low living expense

• Competitive price

• Insurance coverage

• Less traveling time (less than 2 hours

from Bangkok) – No jet lag!!!

• Activities related to international

business track of IMBA

• Delicious meals provided everyday

• Safe, clean and good-service hotel in

the heart of the city

• Variety of activities provided

• Low living expense

• Short time for learning

• Heavily relying on connection with

local agency who provides us with

facilities

• Short time for learning

• Heavily relying on connection with

local agency who provides us with

facilities

SWOT AnalysisSWOT Analysis

StrengthsStrengthsStrengthsStrengths WeaknessesWeaknessesWeaknessesWeaknesses

OpportunitiesOpportunitiesOpportunitiesOpportunities

• Exploring Vietnam’s mega project

• One of the world’s fastest growing

OEM countries

• Rapid economic growth

• A lot of opportunities for international

investors and business owners

• Regional economic corridors

• Infrastructure from Thailand through

Laos to Vietnam

• Exploring Vietnam’s mega project

• One of the world’s fastest growing

OEM countries

• Rapid economic growth

• A lot of opportunities for international

investors and business owners

• Regional economic corridors

• Infrastructure from Thailand through

Laos to Vietnam

ThreatsThreatsThreatsThreats

•A lot of tours with similar plans both in Thailand and Vietnam•No entry barrier for new comers to enter the market•Affected by fluctuating exchange rate and oil price (air fare) •Still a developing country.•Not fully-developed infrastructure•Chaotic city of HCMC•Few English-speaking Vietnamese•Traffic congestion•Inaccessible and unreliable information•Hot and humid weather•Deceptive merchandisers

•A lot of tours with similar plans both in Thailand and Vietnam•No entry barrier for new comers to enter the market•Affected by fluctuating exchange rate and oil price (air fare) •Still a developing country.•Not fully-developed infrastructure•Chaotic city of HCMC•Few English-speaking Vietnamese•Traffic congestion•Inaccessible and unreliable information•Hot and humid weather•Deceptive merchandisers

SWOT Analysis (continued)SWOT Analysis (continued)

Voices of Customers

• “I was inspired from company visit”

• “I saw some opportunities from seminar by successful entrepreneurs”

• “I was concerned with safety at accommodations”

• “I am bored with lectures at university”

• “I had chances to see real innovative business world”

• “Unreasonable price”• “Sightseeing”• “Activities directly related to

what we have learned”• “Big meal is rarely provided”• “Opportunity to do business

project with partner school”• “I was worried about

transportation”• “Need relaxing time!!!”

Vietnam’s business in

bird’s eye view

Vietnam’s business in

bird’s eye view

Activities to understand

Vietnam’s culture

Activities to understand

Vietnam’s culture

Exploring HCMC’s landmarks

Exploring HCMC’s landmarks

Delicious & luxurious meals

everyday

Delicious & luxurious meals

everyday

Providing Luxury coach

Providing Luxury coach

Shopping at attractive market

Shopping at attractive market

Fine hospitality hotel in the heart

of HCMC

Fine hospitality hotel in the heart

of HCMC Business project with Hoasen U. Business project with Hoasen U.

TRIP ITINERARY

1st day: Get to HCMC + Get to know Vietnam

2nd day: FBNC & TNS

3rd day: IDG Ventures & Intel @ Saigon High Tech Park

7th day: Hoa Sen University + Shopping @ Ben Thanh Market

6th day: Hoa Sen University Seminar + Workshop

5th day: Danang Industrial Park + Fly back to HCMC

4th day: Fly to Danang + Danang Port

1st Day Get to Know HCMC

Focus: Culture & History

What to do: IMBA students will visit historical tourist attractions in HCMC to learn about Vietnam’s culture and history.

Place to Visit: 1) Reunification palace 2) War Remnants Museum 3) Museum of Ho Chi Minh City 4) Notre Dame Cathedral

Time: 9.00 a.m. – 1.00 p.m.


Reunification Palace

Formerly known as Independence Palace, Reunification Palace was built on the site of the former Norodom Palace. It was the home and workplace of the President of South Vietnam during the Vietnam War. It was the site of the end of the Vietnam War during the Fall of Saigon on April 30, 1975, when a North Vietnamese Army tank crashed through its gates.


War Remnants Museum

The War Remnants Museum is a war museum primarily containing exhibits relating to the American phase of the Vietnam War.

The museum comprises a series of eight themed rooms in several buildings, with period military equipment located within a walled yard.

One building reproduces the "tiger cages" in which the South Vietnamese government housed political prisoners. Other exhibits include graphic photographs.


Museum of Ho Chi Minh CityPreviously known as the Revolutionary Museum, Museum of Ho Chi Minh City was built around 1885 not far from the Reunification Palace.

This building has played a number of roles: firstly it was a commercial museum, then the Cochinchina Governor's palace, then briefly in 1945 it was the provisional administrative HQ before morphing into the French High Commissioner's Office.

Later incarnations included the Gia Long Palace and the Supreme Court. In the late 1970's it was relaunched as the Revolutionary Museum and subsequently renamed the Museum of Ho Chi Minh City.


Notre Dame Cathedral

Built between 1877 and 1883, Notre Dame Cathedral is set in the heart of HCMC's government quarter. The cathedral faces Ð Dong Khoi. It is neo-Romanesque with two 40m-high square towers tipped with iron spires, which dominate the city's skyline. In front of the cathedral is a statue of the Virgin Mary.


Focus: Culture & History

What to do: IMBA students will visit historical tourist attractions in HCMC to learn about Vietnam’s culture and history.

Place to Visit: Tunnels of Cu Chi

Time: 1.00 – 4.00 p.m.


Tunnels of Cu ChiThe tunnels of Củ Chi are an immense network of connecting underground tunnels located in the Củ Chi district of Ho Chi Minh City and are part of a much larger network of tunnels that underlie much of the country. The Củ Chi tunnels were the location of several military campaigns during the Vietnam War, and were the Viet Cong's base of operations for the Tết Offensive in 1968.

The tunnels were used by Viet Cong guerrillas as hiding spots during combat, as well as serving as communication and supply routes, hospitals, food and weapon caches and living quarters for numerous guerrilla fighters.


Dinner @ Quan An Ngon

What to do: IMBA students will have the first dinner in Vietnam and enjoy a Saigon traditional dance show

Time: 5.30 – 8.00 p.m.

Quan An Ngon is an open-air French villa and has nice indoor and courtyard seating restaurant. It serves a wide variety of delicious typical Vietnamese food and have a traditional show for tourists.

2nd Day Vietnam Business overview

Focus on : social impact and business culture in Vietnam

What to do: Visit Financial and Business News Channel (FBNC) one of the four economic TV channels in Vietnam which IMBA’s students will have a chance to attend two real business interviews (at 8.30a.m. and 11.30a.m.) with famous business leaders in Vietnam

Time: 8.30 a.m. – 12.00 a.m.


Focus on : International business, Marketing research & planning

Time: 1.00 p.m. – 4.00 p.m.

What to do: Visit TNS branch in Vietnam, TNS is world’s largest custom market research organization. They published a book in Vietnam called “Pink Pages” which is a reference guide to Vietnam's market includes economic trends, key facts, statistics, insights on changing lifestyles, values and consumer’s trends. Key point is to get overview of the market research in real business world.


Dinner @ Temple Club

What to do: IMBA students will have dinner in a oldest decoration restaurant hidden in the back streets of the central district of HCMC

Time: 6.00 – 8.00 p.m.

Temple Club is one of finest atmosphere restaurants in HCMC. As the name suggests, this is an old Chinese temple, with original wood and masonry. No wonder why this is a place that Hollywood stars come and enjoy their dinner here

3rd Day Vietnam Economic Outlook

Focus on : International business, Entrepreneurship

Time: 9.00 a.m. – 12.00 a.m.

What to do: Visit IDG Ventures Vietnam, the first technology venture capital fund in Vietnam that invest in highly-quality companies from inception to growth stage with an emphasis consumer, technology media and ICT sectors

3rd Day Vietnam Economic Outlook

Focus on : International business, Innovation and creative economy

Time: 1.00 p.m. – 5.00 p.m.

What to do: Visit Saigon High Tech Park(SHTP) which housed many high-tech investors to setup their workshops here, SHTP’s goal is to promote the knowledge-based economy and expected to become a model for development of technology innovations, knowledge and creative economy in vietnam

3rd Day Vietnam Economic outlook

Dinner @ Hoi An Restaurant

What to do: IMBA students will have an outdoor dinner in the atmosphere of Hoi An city in the most alike Vietnamese style restaurant in HCMC

Time: 6.00 – 8.00 p.m.

Hoi An Restaurant has one of the most beautiful dining rooms in the city. An unusually wide frontage recreates the look of houses in Hoi An, a port in Vietnam's central region. Inside, the wooden floors, beamed ceilings, sofas and beautiful lamps create a special ambience.

4th Day Fly to Danang

Focus: International Business in term of logistics management

What to do: IMBA students will visit a port in Da Nang which is one of the key logistics cities of Vietnam and see how East-West Economic Corridor affects the logistics in the Greater Mekong Subregion.

Place to Visit: 1)Danang Port 2) OOCL Vietnam

Time: 9.00 a.m. – 3.00 p.m.


East-West Economic Corridor

Vietnam, Laos, Thailand and Myanmar have cooperated in building infrastructure to support transportation within the region. It is the shortest route connecting the South China Sea with the Andaman. And the four countries hope that this will help boost tourism, trade and investment within the region.


Da Nang Port

Da Nang Port is a major port system located in Central Vietnam at the mouth of the Han River on the South China Sea, in the city of Da Nang. It is the third largest port system in Vietnam (after Saigon Port in HCMC and Hai Phong Port in Hai Phong). Da Nang Port lies at one end of the East–West Economic Corridor, an economic corridor connecting Vietnam with Laos, Thailand, and Burma.


OOCL Vietnam

OOCL is an international container transport and logistics service provider. The Da Nang branch office caters to the diverse needs of domestic and international businesses in Vietnam as Da Nang has an international airport, seaports, railway and roads. It is also the gateway to the Pacific Ocean on the Trans-Asian route. These facilities promote trade within Vietnam, as well as with its neighboring countries and with the rest of the world.


Dinner @ Waterfront Danang

What to do: IMBA students will take a break from the traditional food and enjoy European fusion food with the nicest river view bar in Danang

Time: 6.00 – 8.00 p.m.

Waterfront Danang restaurant is the best river side view restaurant in Danang, with the stylish up to date decoration. The food here is mostly Vietnamese – European fusion food

5th Day Visit Industrial Park

Focus: International Business

What to do: IMBA students will have a chance to visit Danang Industrial Park which included all high-tech interesting industrial sector such as IT, heavy industry, mechanical industry etc.

Place to Visit: 1) Danang Industrial Park- Danang IT Park- Hoa Cam IZ

Time: 9.00 a.m. – 3.00 p.m.

5th Day Visit Industrial Park

Dinner @ Cuc Gach Quan

What to do: IMBA students will enjoy a beautiful place and food here for preparing to do a project in the next day

Time: 6.00 – 8.00 p.m.

Cuc Gach Quan restaurant is a nice and cozy restaurant. Located down a quiet street, it is highly unlikely many tourists will have stumbled across this place That is why this place got #1 recommended restaurant from the Tripadvisor website.

6th -7th Day Hoa Sen University

Hoa Sen University is known for its commitment to the promotion of international integration, providing spacious classrooms and maintaining modern facilities. These attributes will be achieved through programs and modern training methods, practical activities, practice, research, application, international exchange, and interesting and effective extracurricular activities.

“Hoa Sen University is uniquely positioned to provide leadership in a time when Vietnam searches for new business models that will help it face the challenges of internationalization. We will grow our international priorities, course offerings and student experiences to become more connected in the global marketplace. We will find opportunities for collaboration across the university and in the community.” said Victor Yu - Dean of the economic and commerce, HSU

6th Day

Focus: International Business and Social Impact

What to do: IMBA’s students will have a great chance to attend the workshop called “INTERNATIONAL MANAGEMENT PRACTICES FITTED TO CULTURAL CONTEXT” to learn about relation between culture and management’s tools

Time: 9.00 a.m. – 16.00 p.m.

Hoa Sen University

6th Day Hoa Sen University

Activity + Farewell Party @ Hua Tuc

What to do: IMBA students will take a Vietnamese food cooking class. After that we will have a Vietnamese food cooking competition among students. Finally, farewell party for the last night in Vietnam

Time: 5.30 p.m. – 10.30 p.m.

Hua Tuc is not only a restaurant, it is also a cooking school for foreigners. They do not provide only the class, they are a great activities planner as well

7th Day

Focus: Social and Environment Impact

What to do: IMBA’s students will join a seminar called "AUTONOMOUS THINKING, SELF-GOVERNMENT" to learn about autonomous thinking and self-government concepts in higher education and practically approach to improve it in higher education

Time: 9.00 a.m. – 12.00 a.m.

Hoa Sen University

7th Day Ho Chi Minh City Hall

Focus: Culture & Social

What to do: Visit Historical Landscape at Ho Chi Minh City square and famous Ben Thanh market to see real social environment in Vietnam

Time: 1.00 p.m. – 4.00 p.m.

HotelElios Hotel Saigon: Superior Room incld. ABF.5 mins from Ben Thanh market

Green Plaza Hotel: Superior River/Ocean View include ABF.

Price

Price included - 6 nights(2 person/room) hotel in HCMC and Danang - Flights from BKK-SGN-DAD-SGN-BKK - 500,000 Baht insurance coverage - Luxury coach and local tour guide(interpreter) - 6 elegant dinners - Company and university visiting fees

Price included - 6 nights(2 person/room) hotel in HCMC and Danang - Flights from BKK-SGN-DAD-SGN-BKK - 500,000 Baht insurance coverage - Luxury coach and local tour guide(interpreter) - 6 elegant dinners - Company and university visiting fees

Education

Vietnam : SEA market to the world