The power of filmAdding video podcasting to

the communications mix

Joyce LewisApril 2008

“Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience.

They are the currency of human contact.”

Robert McKee

“People don't care about cold facts. They care about pictures or stories.”

Nancye Green, Founder, Donovan and Green

www.ecs.soton.ac.uk/podcasts/

Today’s technologies

- Web 2.0, YouTube, iPods

Today’s information-source

- The Web

Showing not telling

Sharing real experiences, real voices, real events

Seeing ‘behind the scenes’

- What makes you unique

High impact, low cost

Portability and speed

Everyone is doing it – professionalism easy to achieve

Reaching audiences worldwide

Professor Sir Tim Berners-Lee, OM, FRS

Southampton, 14 March 2007

“ In the future, the Web will seem like it's

everywhere, not just on our desktop or

mobile device. As LCD technology

becomes cheaper, walls of rooms, and

even walls of buildings, will become

display surfaces for information from the

Web.”