VIBE

FRONT COVERS OF VIBE

Masthead

Graphic

Angle of gaze: Looking at the consumer

Teasers

Bleed

DOUBLE PAGE SPREADGraphic

• Solange Knowles is the main focus • Aimed towards her fans and lovers• Target audience for this article would be towards eighteen year olds and over• The graphic in the middle immediately grabs the readers attention •Also having part of the text ‘Solange Knowles’ again grabs the readers attention

ABOUT VIBE AND TARGET AUDIENCEVibe is a music and entertainment magazine founded by producer Quincy Jones.Quincy Jones launched Vibe in 1993On June 30, 2009, it was announced that Vibe was shutting its doors and ceasing publication immediately 2 years (12 issues) for only $14.95 1 year (6 issues) for only $9.95The audience for Vibe are listeners to R&B, Hip Hop and RapTarget audience is between the of 18-34

Vibes circulation recent statistics show that in 2007 it was approximately 800,000.

Circulation

DISTRIBUTION AND SELLING AREAS•Vibe magazine is currently owned by InterMedia

Partners which is private equity

•They own other companies such as WAPA-TV (radio station) but they have earner their success through media institutions

•They distribute their magazines though their online website which provides some articles from the magazine. Also the magazines gets distributed to a variety of shops ranging from corner shops to supermarkets

•They make catchy offers so that the public will be more tempted to buy their magazine

Attract and Satisfy Covers attract audiences because it shows big music artist such as

Brandy, Snoop Dogg, Mariah Carey, Beyoncé, Jennifer Lopez, Keyshia Cole, Janet Jackson, Lil Wayne, The Fugees, Eminem, T.I., R. Kelly, Michael Jackson.

The magazine satisfies audiences by including revolutions music reviews, a celebrities gossip column, next profiled up coming artists, also devoted several pages to photo spreads displaying high-end designer clothing as well as sportswear by urban labels such as Rocawear and Fubu.

Online version compared to printed copy The online version has more information than the printed copy. The online version focuses more on individual artists. The online version has more facts and shows key videos linked

with a certain article. Online version also has references to artists on social networking

sites such as twitter and facebook.

Technologies The technologies used to develop their product by: Having their merchandise across the internet on websites other

than their own (software) Create advertisements on television promoting their product Reduce the prices or make catchy sales when they believe the

demand for the magazine is decreasing Having their product placed on the second shelf of the magazine

rack next to other music magazines.