Vehicle Net Promoter Scores

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Special Report:

Vehicle Net Promoter Scores*Consumer Intentions and Actions® (CIA®) Survey, Feb-2011

8,273 respondents participated in the February Consumer Intentions and Actions® (CIA®) Survey

conducted 2/1-2/8/2011. Margin of error is +/- 1.1%.

*Net Promoter, NPS and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld

© 2011, Prosper®

About the Net Promoter Score (NPS):

Source: Consumer Intentions and Actions® (CIA®) Survey Feb-2011, N=8,273

Respondents were asked to rate, on a

scale from 0 (Not at all likely) to 10

(Extremely likely) the probability they

would recommend the make/model of the

vehicle they currently drive to a friend or

colleague. 10 and 9 responses indicate

Promoters, 8 and 7 responses are

Passives and 0 through 6 are Detractors.

NPS is calculated by subtracting the

percentage of Detractors from the

percentage of Promoters.

Vehicle Owners 0 - Not At All Likely 4.9% 1 1.0% 2 1.7% 3 2.5% 4 2.7% 5 8.4% 6 6.1% 7 10.6% 8 14.9% 9 11.2% 10 - Extremely Likely 36.1% Total 100.0%

Promoters 47.3%Passive 25.5%

Detractors 27.2%

% Net Promoter Score (NPS) 20.1%

© 2011, Prosper®

Top 10 Vehicle Net Promoter Scores

Subaru 56.3%

Lexus 53.7%

Honda 50.4%

Acura 46.4%

Infiniti 43.8%

Toyota 41.9%

Mercedes-Benz 41.2%

Hyundai 38.9%

Audi 31.7%

Nissan 30.9%

The top 10 rated vehicles by NPS

score well above the average of

20.1% among all car owners.

© 2011, Prosper®


Vehicle Net Promoter Scores (Continued)

Volvo 30.7% BMW 13.4%

Volkswagen 28.7% Cadillac 12.9%

Jeep 23.7% Kia 8.6%

GMC 19.1% Dodge 6.0%

Buick 17.8% Lincoln 4.8%

Mazda 16.9% Chrysler/Plymouth 3.9%

Chevrolet 15.5% Mercury 2.2%

Ford 15.4% Mitsubishi 0.8%

Ford and Chevrolet, although top vehicles considered by New Vehicle Purchasers, score

below average when it comes to Net Promoter Scores. However, they do score higher than

BMW and Kia, two makes predicted to see growth.

© 2011, Prosper®


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Vehicle Net Promoter Scores