!VALDEZ, AK APRIL 15, 2014

Ed MorrisonPurdue Center for Regional Development

VALDEZ: WHAT’S NEXT?ACCELERATING DIVERSIFICATION WITH STRATEGIC DOING

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Strategic Doing Credo!!We believe we have a responsibility to build a prosperous, sustainable future for ourselves and future generations.No individual, organization or place can build that future alone.Open, honest, focused and caring collaboration among diverse participants is the path to accomplishing clear, valuable, shared outcomes.We believe in doing, not just talking – and in behavior in alignment with our beliefs.

Strategic Doing Design Team Turkey Run State Park

October, 2011

Why are people getting interested in Strategic Doing?Why are people calling Purdue?

What are the lessons of

Oklahoma City ?

What are the lessons of

Charleston?

Why are people getting interested in Strategic Doing?

We’ve cracked the

code on collaboration

Our story begins here

Oklahoma City, 1993

Muhlenberg

CaldwellHart Metcalfe Adair

Green

Spencer Owen Scott

OhioEdmonson

Rockcastle

Knox

Morgan

Pike

GreenupEstill

Lewis

Fayette

Union

Mercer

McCracken

Hopkins

And here…Globalization hits Kentucky

Thinking Differently Behaving Differently Doing Differently

Thinking Differently Behaving Differently Doing Differently

It’s about 3 flows of money

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We’re moving from our Grandparents’ economy to our Grandchildren’s economy…

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Our challenge: “Link and leverage” assets to create new opportunities

Step 1: Stop thinking like our pets….

Thinking Differently Behaving Differently Doing Differently

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Had enough?

A key lesson from our Founders: Civility powers innovation

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We build trust by doing, not just talking…

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What happens when this goes away?

And this stuff doesn’t cut it..

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What happens when this goes away?

Start new conversations….

Thinking Differently Behaving Differently Doing Differently

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Our future is not linear

And we struggle with old systems…

How can we make our way?

The answer: Follow simple rules

Strategy answers 2 questions

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Strategic Doing: Simple, but not easy…

Strategic Planning Strategic Doing

From slow, linear…

…to fast, agile

Alignments emerge…

© 2008, Brian D. Thompson, UWM Research Foundation 10/6/08

Funds

Fluid Transport/ Civil & Ind. Engr.

Detection

Materials

Bioscience

Pumps/ Valves/ Components

Analysis/ Measuring/

Control

Water User

Consumer Products

Treatment/ Processing/ Softening

Utilities

Funding Agencies

Academic Institutions

Private SectorPublic Sector

Milwaukee Water Cluster

DOE

EPA

NSF

USDA

DoD

NOAA/DOC

Interior

World Bank

Foundations

International Partners

NIHGreater

Milwaukee Foundation

UWM

Marquette

UW-Madison

WATER Inst.Chem & Biosci

School of Freshwater Science

CEASPhysics

MSOEFluid Power

Rapid Proto Center

M7/GMC MMSDCity of

Milwaukee

DNRUNDP

Federal Government

Municipalities

Water Council

Pentair• Filtering & purification

GE

Badger Meter• Water meters • Meter reading systems

Procorp• Water reuse & softening • Phosphate & radium removal

AO Smith• Water heaters

Kohler• Faucets • Materials, coatings, plating • Casting technology

Miller Coors• Intake quality, output quality • Energy consumption

AquaSensorsThermo Fisher

Scientific

Fall River

Great Lakes Water• Water treatment equipment Advanced

Chemical Systems• Ind. wastewater treatment

CH2MHILL• Engineering services

ITT

Sanitarie• Wastewater treatment design

Flygt• pumps

SiemensJoyBucyrus

Veolia• Water utilities

Environmental

Energy Efficiency

Processing & Treatment

Monitoring & Detection

A swarm forms…

Can we create an ecosystem in Charleston?

Ernest Andrade

Brainpower InnovationEntrepreneurship

Networks

New Narratives

Quality, Connected

Places

CollaborationStrategic Doing

Ernest used this map to design a portfolio…

Downtown OKC, 1993

Oklahoma City Today

Photo by: Luke Barrett

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” !

John Quincy Adams

A not-so-new definition of leadership…

Why are people getting interested in Strategic Doing?We are the leaders we have been

waiting for …

Thinking Differently Behaving Differently Doing Differently

Is Valdez ready to move to the next level?

Thank YouEd Morrison edmorrison@purdue.edu