USING YOUR VOICE TO PERSUADE

Strategies

Objectives:

Analyze persuasive techniques Brainstorm persuasiveness from your life Apply principles to your writing

The Fine Art of Persuasion

Can you remember a time when you convinced some one to do something they may not have done without you? Perhaps your parents did something because you asked them to or a friend may have persuaded you to do something you would not normally have done.

Take a few minutes to brainstorm about a time like this in your life.

Share with your classmates.

Generalizations?

What can we see in common with our stories? What methods work? Offer something for what you want them to get or do Offer to do something with the person Lie to them…Make them feel like they’re part of a

special group Tit for tat…I will do this if you do that Use guilt –guilt trip Threaten Tease them, nag them, What methods do not work? Threatening….

Rules: let’s make some rules based on what we discovered about persuasion:

1-Make them feel comfortable doing what it is you want them to do.

2-Provide them with good facts or argument

3-Use persuasive language/words Bribery with something they like Use big words they don’t know to make

them feel stupid Confuse them Reverse psychology

How to get your brother/sister to drink mud…

Tell them it is chocolate milk Give them a lot of money Tell them it is good for them Offer to “drink” some and pretend to do

so tell them mmmmm….that’s good. Tell them every one is doing it…

bandwagon Mom said you had to

What made you cave in?

http://www.youtube.com/watch?v=y26IPHcdY2s

Analysis: What made you want to use Purell? So, what worked? The visuals, especially germs & stuff Threat to your health-important to you Cartoons Maintaining good hygiene The look of the product-easy to use and carry

around Using statistics

To do or not to do….

Written versus Oral

Some of these methods work better when we see them and hear them like in a commercial.

Other methods work when we write. Which methods will work for us when we

write? List: Word choice Use statistics Appeal to the audience’s emotions

Some crazy persuasion borne out of an Achilles’ heel

What are your weaknesses? How can you use weakness to persuade? http://www.youtube.com/watch?v=GpZHF

NGo5cQ&feature=related

Manipulating your audience or what doesn’t work

Sometimes persuasion can backfire because we are not aware of the audience’s personal limits…

Let’s see what happens when persuasion backfires… http://www.youtube.com/watch?v=hEZYdGDkkV4 Too cheesy-too happy, looked fake No excitement at all-boring The stain was not real Too plain Words were not effective Not much color Product was not sold to the audience She could’ve pulled out a different shirt

I’d never buy that!

Make a list of things you would never buy from anyone.

Pair up Try to persuade the other person to buy

one of those things using your best persuasive tactics.

Go!

The BIG SO WHAT!

Now that you have learned about persuasion, what works, what doesn’t work, and your audience…you can now persuade any one to do anything! Right?