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Using Udemy to build your brand,
get leads & make money
why should you listen to me?
why should you listen to me?
2011 $1000+
2012 $7,000+
2013 $15,000+
2014 $50,000+
2015 q1+2+3 $52,000+
robcubbon.com/income-reports
“The worldwide market for Self-Paced E-Learning reached $35.6 billion in 2011. The five-year compound annual growth rate is estimated at around 7.6% so revenues should reach some $51.5 billion by 2016.”
E-Learning Market Trends and Forecast 2014-2016, a Docebo report
Why should you do video courses?
•Great way to show how software works
•Shows you as an expert and an authority
•Takes less time to make than writing e-books
•Is more profitable than writing e-books
•Is long form “intimate” content
Video is “intimate”
30,000 courses on Udemy 400,000,000 blogs
Video courses
what you do on other platforms
what you're good at (experience)
career skills
"new" skills (eg. Instagram ads)
providing value
Improve your YouTube channel
YouTube Secrets: How I Make $2,000 A Month - And No Filming!
The anatomy of the video•Five minute long tutorial or “slideshow” videos
•HD 16:9 format
•branded intro & outro
•don’t mention the course title, lecture number, or platform (Udemy, Skillshare, etc.)
•make sure every video stands alone
•edit the bejesus out of it
The anatomy of the course•1-3 hours of video in total
•Split the course into sections (2-5)
•Begin each section with a “to-camera” video
•End each section with a “to-camera” video and a quiz
•Provide downloads (PDFs, XLSs, Word Docs, etc.)
•Enjoy creating it!
How you should you do videoTo-cameraScreencasting
•Decent microphone (Yeti)
•ScreenFlow or CamtasiaMac: ScreenFlow for $100
PC: Camtasia for $300
•Practice
•Smartphone/DSLR
•Lapel mic
•Tripod
•Lighting
•Practice
YouTube is a great rese
arch tool
for what does well on video
Put 20% - 30% of your premium
video content on YouTube
cost: $0.75
price: $1
profit: $0.25
30 minutes FREE
1 hour $49-$99
2 hour + $99-$199
3 hour + $99-$299
Udemy course pricing
Which is better ?
selling one course at $1,000or selling 1,000 courses at $1
get sales early onget reviews from
those buyers
Lead magnet / offer
Email consistently
email marketing
other platforms
= $$$
Remember:the email list is the best sales tool
most Udemy courses are sold at a discount
Promo Announcements (x2 a month) sell courses
Educational Announcements get leads
Consistent quality products & free content
Build your email list
Have multiple income streams
Foster win-win relationships
Enjoy
Thank you!
Please feel free to download my free e-books HowtoMarketYourselfOnline and StartingAnOnlineBusiness,MP3sandresourceslist.
Say hello!Site: RobCubbon.com
Google+
YouTube
RobCubbon.com/free
RobCubbon.com/freecourses
