Welcome to the Military Families Learning Network

Webinar:Using Twitter, Games & Videos in

Personal Finance

This material is based upon work supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, and the Office of Family Policy, Children and Youth, U.S. Department of Defense under Award No. 2010-48869-20685.

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This material is based upon work supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, and the Office of Family Policy, Children and Youth, U.S. Department of Defense under Award No. 2010-48869-20685.

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Welcome to the Military Families Learning Network

Webinar:Using Twitter, Games & Videos in

Personal Finance

Additional Resources Available

https://learn.extension.org/events/1329

Today’s SpeakerDr. Barbara O’Neill, financial resource management specialist for Rutgers Cooperative Extension, has been a professor, financial educator, and author for 35 years. She has written over 1,500 consumer newspaper articles and over 125 articles for academic journals, conference proceedings, and other professional publications.  She is a certified financial planner (CFPÒ), chartered retirement planning counselor (CRPCÒ), accredited financial counselor (AFC), certified housing counselor (CHC), and certified financial educator (CFEd). 

Continue the Conversation

• Find the Personal Finance Team online» Facebook: PersonalFinance4PFMs» Twitter: #MFLN» LinkedIn: Military Personal Finance Mana

gers Group

Using Twitter, Games, and Videos in Personal Finance

https://learn.extension.org/events/1329

Barbara O’Neill, Ph.D., CFP®, AFC, CHCRutgers Cooperative Extension

oneill@aesop.rutgers.edu

Workshop ObjectivesFocus on financial content delivery-NOT content per se

Provide “how-to” details for 3 technology-based financial education outreach tools (Twitter, PowerPoint games, animated videos)

Provide examples for 3 technology-based outreach tools

Provide hands-on practice for Twitter and games

Provide opportunities for group discussion

Barbara O’Neill, Ph.D., CFP®Rutgers Cooperative Extension

Teaching With Twitter and Evaluating Your Social

Media Impact

Polling Question

How many of you….

•Use Twitter personally?

•Use Twitter professionally?

•Use Twitter personally and professionally?

•Don’t use Twitter yet..…but you want to?

10

Why Use Social Media?

IF FACEBOOK WERE A COUNTRY, IT WOULD BE THE THIRD LARGEST IN THE WORLD. THERE ARE MORE FACEBOOK USERS THAN PEOPLE IN THE UNITED

STATES.

THE WORLD’S SECOND MOST POPULAR SEARCH ENGINE (AFTER GOOGLE) IS

YOUTUBE.

MORE THAN 645 MILLION PEOPLE WERE ACTIVE REGISTERED TWITTER

USERS ON 1/1/14. 135,000 USERS SIGN UP EVERY DAY.

AN AVERAGE OF 58 MILLION TWEETS ARE SENT DAILY

Source: http://www.statisticbrain.com/twitter-statistics/

My Twitter Story• Began tweeting in July 2009 as part of eXtension

CoP project (peer support)

• Have sent > 8,300 tweets and have ≈ 800 followers; follow 81 Tweeters

• Goal #1: Increase # of tweets by 1,000 and # of followers by 100 every 4 months

• Goal #2: Devote 30 minutes/day most days to professional development and outreach

Develop a Twitter “Game Plan”

• Professional use only? Personal and professional use? Two separate accounts: personal and professional?

• Links to other social media (e.g., )

• Write a “Twitter Mission Statement” to guide your tweeting activity

– Personal Example:

“To provide useful, research-based personal finance information (and occasional non-controversial personal anecdotes) to an increasing number of followers.”

Here’s How You Tweet

You Have 140 Characters…to Teach or

Promote Something

14

Make Sure You Complete a Profile and Include Your

Credentials

15

16

Things That You Can Tweet About

• Links to fact sheets/newsletters/press releases, etc.

• Links to news articles where you are quoted

• Links to interesting articles (read article completely first!)

• Links to Facebook pages

• Links to reputable information sources (e.g., WS Journal)

• Links to blogs and YouTube videos and music

• Short succinct concepts (e.g., “pay yourself first”)

• Re-tweets from reputable sources

17

BUILD A NETWORK

ENGAGE WITH THE COMMUNITY

TRACK & ANALYZE IMPACT

Engage With Your Followers• Avoid pure “broadcasting”

• Start Tweets with queries (e.g., “Got tax questions?”)

• Show interest in others (e.g., “You are not alone”)

• Incorporate current events and seasonal events

• Provide useful facts and links

• Retweet useful information from others (benefit: you learn interesting things during the process)

• Answer direct messages from followers

• Periodically recognize your followers: #FFs, “shout-outs”

19

Example of a Retweet

20

Other Twitter Tips• Use a # on key words to facilitate searches (e.g., #credit)

• Or a # and an _ (e.g., #credit_cards)

• Use a @ to flag another user or reply to another user (e.g., @RutgersNJAES or @moneymattersNJ)

• Use a URL shortener to free up more characters (e.g., bit.ly) and/or to create links that can be tracked for impact

• Use 120 characters (makes it easy for others to retweet you)

• Follow/contribute to conference Twitter feeds (e.g., #AFCPE30 at 2013 AFCPE symposium)

Also Consider Using a Twitter Application Such as

HootSuite

Other Helpful Twitter Tips?

Please insert your Twitter Tips in the Chat box

What About Twitter Impact?

• Number of followers (should grow steadily over time)

• “Prestige” (position) of followers and their followers

• Hits on your Web site(s) linked to from your tweets

• Subsequent media coverage and inquiries from tweeted info

• Embedded online (e.g., Zoomerang, Qualtrics) surveys

• Twitter metrics based on key factors such as:

– Number and power of followers

– Number of updates and update recency

– Follower/following ratio

– Number of tweets that are retweeted by others

Monitoring Twitter ImpactKlout http://klout.com

Twitalyzer http://twitalyzer.com/

Peer Index http://www.peerindex.net/

TweetEffect http://tweeteffect.com/

TweetReach http://tweetreach.com

Bit.ly* http://bit.ly

*Bit.ly can be used with other social media

Monitoring Twitter ImpactKlout http://klout.com

Personal Klout Example 1/2/14

• Klout Score of 47 vs. 42 for Savingsman, 62 for America Saves, 68 for Mint.com and USA Today Money, 83 for Suze Orman, 84 for Motley Fool, 91 for CNN Money, 99 for Forbes

• 46.73- 90 day low

• 49.57- 90 day high

Monitoring Twitter ImpactPeer Index http://www.peerindex.net/

Monitoring Links

Bit.ly

America Saves Week 2013 Project Background

• Conducted by eXtension

• 100 Facebook messages and 100 tweets (“cut and paste”) – Saving, debt/expense reduction, America Saves, ASW

• 104 project cooperators– From eXtension, Saves campaigns, military, others

• Replicated 2011 and 2012 ASW social media project evaluation methodology

Triangulation (Multiple Methods) Evaluation Approach

• Unique Twitter hashtag: #eXasw

• Follow-up follower/friend survey

• Follow-up project participant survey

• bit.ly analytics to determine number of clicks on unique embedded links

• Pre- and post-ASW Twitter influence metrics

Quantitative Impact Data• 1,503 #eXasw tweets recorded (vs. 1,190 in 2011;

1,437 in 2012)

• 2,814 clicks from FB posts and tweets (vs. 602 in 2011 and 1,550 in 2012)

• 21 of 104 cooperators reported a total of 4,045 followers/friends; an average of 192 each (vs. 8,163 followers and 226 apiece in 2011 and 5,966 followers/friends and 199 apiece in 2012)

Follower/Friend Survey ResultsN=18

• Response: 56% “very helpful” and 44% “helpful”

• 83% visited ASW links; 17% planned to

• 12% joined AS; 18% planned to; 35% already joined AS; 35% had not joined AS

• Mostly positive comments about SM messages

– Several requested additional savings tips

Professional Collaborator Survey Results (N=21)

• 14/14 Klout scores increased

– Average from 32.6 to 39.6 (vs. 11.22 to 19.68 in 2011 and 20.3 to 29.3 in 2012)

• 6/11 PeerIndex scores increased

– Average from 32.1 to 32.5 (vs. 4.94 to 11.52 in 2011 and 15.5 to 25.1 in 2012)

• Positive comments (e.g., want more “cut and paste” messages, improved SM skills, mentioned ease of use and usefulness of messages)

• State Governor and Senator started following one participant in 2012

• Reported likes, retweets, and direct messages

Project Take-Aways• Social media messages are great for increasing awareness

but do not appear to prompt much action

• Project participants like having “cut and paste” social media messages

– Consider developing SM messages in teams and sharing

• Twitter influence grows over time

– Influence of project participants was noticeably higher in 2013 than in 2012 than in 2011

Twitter Chats• Set time to “discuss” a topic such as saving money

• Tweets linked together through a hashtag and direct messages to the organizers

• Use “Interactions” feature of Twitter to see replies

• Incentives and marketing drive participation

• Prepare about 50 tweets with embedded links and the hashtag for a 1-hour chat

• Announce Twitter chat topics and prizes in advance

• Best to do with two monitors to cut/paste easily

• May want to have assistant on cell phone

Examples of Twitter Chat Topics• T1: What factors help people save money?

• T2: What obstacles prevent people from saving money?

• T3: How much money should people save annually?

• T4: What are some good ways to motivate people to save money?

• T5: Where is the best place to put savings dollars?

• T6: Where is the worst place to put savings dollars?

• T7: What is the one single best thing people can do to save money?

• T8: Who are some good savings role models?

• T9: What government or community programs can help people save?

• T10: What are some ways to increase income to “find” money to save?

• T11: What are some ways to decrease expenses to “find” money to save?

• T12: What are some good reasons to save money?

• T13: What are some specific strategies to save money for retirement?

• T14: Do attitudes and personality traits affect savings behavior?

• T15: Do you have any good savings success stories?

• T16: When, how, and why should savers also become investors?

Examples of Prepared Chat Tweets• Come learn 10 timeless tips for a financially secure future at my 10/30 seminar for @McGrawHillFCU:

https://www.mcgrawhillfcu.org/home/member/financial-wellness.#flsmhfcu

 

• For next hour, chat will share research-based facts related 2 #retirement planning. Share comments & questions via @moneytalk1 & #flsmhfcu

• There is a 45% chance that one spouse in a 65-year old couple will live to age 90: http://business.time.com/2013/02/11/sizing-up-the-big-question-how-much-money-do-you-need-to-retire/ #flsmhfcu

 

• There is a 20% chance that one spouse in a 65-year old couple will live to age 95: http://business.time.com/2013/02/11/sizing-up-the-big-question-how-much-money-do-you-need-to-retire/ #flsmhfcu

 

• A couple age 65 could need as much a $295k to cover out-of-pocket medical expenses in #retirement according to @EBRI: http://www.ebri.org/pdf/briefspdf/EBRI_IB_07-20061.pdf #flsmhfcu

 

• The #Social_Security #earnings limit for 2013 is $15,120: http://www.ssa.gov/policy/docs/quickfacts/prog_highlights/; will rise in 2014. #flsmhfcu

See http://www.slideshare.net/BarbaraONeill/tweets-for-10-2813-mhfcu-twitter-chat

America Saves 2014 Twitter Chats

• Mondays February 3, 10, 17, 24

• 7 pm to 8 pm EST

• Three weekly prizes for best contributions

• Spread the word!

• #eXASchat

Start Tweeting TODAY• Start small (10 to 15 minutes of tweeting per day)

• Build Twitter skills and confidence

• Participate in a social networking project

– Learn new information as you send and receive tweets

– Learn a new technological skill; your skill set won’t be “dated

• Use Twitter for daily professional improvement

– Follow credible information sources

– Get research results as they are released

Financial Education Twitter Resources

www.twitter.com/moneyeXtension

(eXtension FSA CoP Twitter site)

www.twitter.com/moneytalk1

(Dr. Barbara O’Neill, a.k.a., moneytalk1)

www.twitter.com/MilFamLN

(eXtension Military Families Learning Network)

Other Helpful Twitter Financial Education

Resources?

Please insert your Twitter Tips in the Chat box

Write a Tweet on a Financial Education Topic

• Add #MFLNPF at end of your Tweet

• Cut and paste Tweet into the Chat box

• Later, search #MFLNPF to cut and paste everyone’s collective Tweets

What is Your Experience With Interactive

PowerPoint Games?

Uses of Interactive Games• A program activity or Web page to review content for exams

– Example: http://rci.rutgers.edu/~boneill/review/index.html

• A pre-test to determine existing knowledge

• A Web-based learning activity

• Example: http://www.slideshare.net/BarbaraONeill/jeopardy-game-young-adults-moneycolor-changesyellow

• A free-standing presentation

• A recreational activity for youth

Steps To Create a Jeopardy! Style Game

• Use grid guidelines to create game board

– Slide #1 (game board) has 25 boxes with point values

– Question slides hyperlink back to it (odd # slides)

• Create game show buttons (action buttons)

• Insert textboxes for five quiz categories

• Create game show slides

– Even numbers- Answer slides (25)

– Odd numbers- Question slides (25)

• Insert Q&A content

To Drag and Drop Guide Lines

• Hold down CONTROL key

• Hold down left mouse button

• Follow ruler markings

Adding Action Buttons

Slide Show

Select Action Buttons:

• Next

• Previous

• First

• Last

• Home

Suggestion: Write out Questions and Answers First

and Prioritize Level of Difficulty

Two Ways to Create a PowerPoint Game

• Follow Written Instructions For

– Action Buttons

– Inserting Textboxes

– Hyperlinking Slides

• Takes 4-5 Hours

• See http://www.joe.org/joe/2003april/tt2.php

• Use a Template File on CD-ROM

• Takes 1 hour or less• Contact

oneill@aesop.rutgers.edu

(2 game CDs for $10 with shipping/handling)

Be Creative !!!

• Word Art

• Photos

• Digital Clip Art

• Sound

100 100

200

300

400

500

100100 100 100100 100 100 100

200 200 200 200

300 300 300 300

400 400 400 400

500 500 500 500

100 100 100

Category 4Category 1 Category 2 Category 3

(Program Title) PowerPoint Game

Category 5

The Answer is:

Text

The Question is:

What is...?

The Answer is…

The Question is…

Write a Military Personal Finance Jeopardy! Game Answer and Question

Type your answer and question in the Chat box

[Game Title]

PowerPoint

Game

Question 1 for $100

XXX

A. XXX

D. XXXC. XXX

B. XXX

50:50

C. XXX D. XXX

$1,000,000 $1,000,000

Phone a Friend!

Which student in class would you like to ask for help?

I’m Sorry!

That is not the correct answer!

The Question is…

The Answers are…

Write a Military Personal Finance Millionaire Game Question and Four Answers

Type your question and answers in the Chat box

What is Your Experience With Animated Videos?

Video Experience Assessment

• Are you familiar with Second Life?

• Are you familiar with Xtranormal, Goanimate, Plotagon, Creaza, etc.?

• Have you made any recorded videos?

• Have you made any animated videos?

Animated Video Learning Platforms

Second Life

• Requires users to be able to access and use Second Life

• Good for in-depth content

• Requires payment for land, clothes, etc. (Linden dollars)

Other Platforms

• Users access content through online searching or links sent to them

• Good for short content “sound bites” of 2-3 minutes

• Requires payment to publish videos or go beyond basic features

• See http://www.freemake.com/blog/5-best-sites-to-make-animated-video-trouble-free/

Second Life Introduction

http://secondlife.com/

http://maps.secondlife.com/ (Second Life World Map)

http://maps.secondlife.com/index.php?q=morrill+island&s=Places

(Cooperative Extension Morrill Island)

Animated Video Web Sites

• Xtranormal- SUSPENDED OPERATIONS 7/31/13- www.xtranormal.com

• Go Animate- http://goanimate.com

• Plotagon- https://plotagon.com

• Creaza- http://www.creazaeducation.com/

For more video sites, see http://www.freemake.com/blog/5-best-sites-to-make-animated-video-trouble-free/

Uses for Animated Videos• Teach concepts and promote the use of educational

materials (e.g., SSHW book)

• Provide case studies for staff training (e.g., NYPL grant)

• Student-created videos as class assignment

• Promote savings and America Saves

• Outreach to a specific target audience (e.g., service members)

#1. Teach Concepts and Promote Educational Materials

• Rutgers Cooperative Extension Small Steps to Health and Wealth™ program: http://njaes.rutgers.edu/sshw/

• “SSHW encourages people to make positive behavior changes to simultaneously improve their health and personal finances” (elevator statement)

• Second edition published in February 2013

See http://palspublishing.cals.cornell.edu/nra_order.taf?_function=detail&pr_id=159&_UserReference=484E20A122FFE31150EEE5FC

SSHW Video

http://www.youtube.com/watch?v=PpYMxgZCtZ8

2. Provide Case Studies for Staff Training

• Used in training New York Public Library staff about financial education resources

• Short videos (approx. 2-3 minutes) featuring a library staffer and patron

• Ends with a question posed to the library staffer

• Segues to group discussion

Money Matters Pro Web Site• URL:

https://sites.google.com/a/nypl.org/money-matters/

• Includes all resources developed for NYPL staff training (learning objectives, PowerPoints, handouts, resource lists, etc.)

• Video link is included in each training module

Animated Video Use in Training

• Used in training NYPL staff about answering patron questions using financial education resources

• Short videos (approx. 2-3 minutes) featuring a library staffer and patron

• Ends with a “resource” question posed to the library staffer

• Segues to a group discussion

NYPL Xtranormal Videos (Saved as mp4 Files)

https://sites.google.com/a/nypl.org/money-matters/library-reference-scenarios

Sample Video mp4 Files

3. Student Created Videos• Personal Finance class (DAFRE elective undergraduate class)

Web site: http://rci.rutgers.edu/~boneill/

• Financial Case Study Analysis assignment: http://rci.rutgers.edu/~boneill/assignments/case-study.html

• Capstone activity: integrates entire semester’s content: topics, financial analysis tools, etc.

• Teams of 3-4 students; requires both a paper and a presentation

Financial Case Study Presentation: Make Me Say WOW!

• Straight PowerPoint Presentation (bare minimum)

• Poems

• Fairy Tale: http://www.slideshare.net/BarbaraONeill/personal-finance-class-group-case-study-project-slides-1211

• Skits

• Animated Videos

Video Case Study Presentation• Case Study Scenario:

http://www.youtube.com/watch?v=AJqE07zBvb8

• Financial Advice: http://www.youtube.com/watch?v=8FV6KkXJT6w

4. Promote Saving and America Saves Enrollment

America Saves Video #1: Saving Money with America Saves http://www.youtube.com/watch?v=yChFVQvzOGc  America Saves Video #2: Saving Money on a Tight Budget http://www.youtube.com/watch?v=FV0Ib07WXOM  America Saves Video #3: Set a Goal http://www.youtube.com/watch?v=1bc8VmugNE4  America Saves Video #4: Make a Plan http://www.youtube.com/watch?v=1KWyCQz91N8  America Saves Video #5: Save Automatically http://www.youtube.com/watch?v=4bhJ0ck2qSA  America Saves Video #6: The America Saves Challenge http://www.youtube.com/watch?v=7UZPZUcwvww

5. Outreach to a Target Audience (Service Members)• Saving Money With Military Saves:

http://www.youtube.com/watch?v=E0HqKb1xx5k • Saving Money in the Thrift Savings Plan:

http://www.youtube.com/watch?v=SDY0Cc4kqZQ • Debt-to-Income Ratios: http://www.youtube.com/watch?

v=loV5ff8rt5o • Credit Reports: http://www.youtube.com/watch?v=bUXvc-jyrsk

Plus 6 other videos at http://www.youtube.com/user/moneytalkBMO

Start a YouTube Channel as a “Home” for Your Videos

• Examples:http://www.youtube.com/user/moneytalkBMO

http://www.youtube.com/user/MIlFamLN/videos

• Promote the links in print and social media

• YouTube will track the views

Start Your Videos With a Plan!

• Video title and purpose

• Number and types of characters

• Key content concepts (2-3)

• Key marketing concepts (2-3)

• Title slide text content (e.g., organization Web link, mission statement, acknowledgement of funder, meaningful quotation )

Helpful Things to Know

• Review tutorials with screen shots

• Review pricing plans and features

• Simple words are best in video scripts

– Example: “maybe” instead of “possibly”

• Spell words out as they are pronounced

– Example: Four oh one kay plan for 401(k) plan

More Helpful Things to Know

• Publish videos on YouTube and save as an mp4 file

– mp4 files are helpful for presentations without Internet access

• Expect some “intonation issues” (like a GPS)

• Consider building a multi-video story line “mini-series”

– Use the same set and characters

Go Animate Tutorials

• http://www.youtube.com/user/GoAnimate

• http://www.youtube.com/watch?v=NWkMCWp4wBA&feature=c4-overview-vl&list=PL5E41BB6F9F397D1C

• http://www.youtube.com/watch?v=33IjFmUoAPs&list=PL5E41BB6F9F397D1C

• http://www.youtube.com/watch?

v=UCOCJKGi6xY&list=PL5E41BB6F9F397D1C

“Whiteboard Style” Videos

• Phishing: http://www.youtube.com/watch?v=K8lWLwuiDwk

• Investing: • http://www.youtube.com/watch?v=2YhfDruQnqs • Health Insurance: http://www.youtube.com/watch?

v=nXfGeMNnBsM&feature=related • Insurance Terms: http://www.youtube.com/watch?

v=nXfGeMNnBsM&feature=related

Questions? Comments Experiences?

Go forth and create, archive, and share great financial education content

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