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"Think Like a Publisher." Brands are being told more and more to transform their marketing departments into publishing machines by creating content that drives engagement and ultimately sales. But if you simply "think like a publisher," social media likely will be just an afterthought. You're invited to hear how Monetate uses social media to play an important role in the company’s award-winning content marketing program. Rob Yoegel, Content Marketing Director, will share his decade-plus experience in online media and how valuable lessons he learned in publishing have been put to good use in creating a kick-ass content marketing program for the local software company recently named #8 on The Philadelphia 100, which recognizes the fastest growing, privately held companies in the Philadelphia area. Co-hosts: Social Media Club hosts conversations around the globe that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other. Social Media Club enables you explore your personal and professional passions by helping you connect with a community of your peers based on both geography and areas of interest. You can connect with SMC Philly on Twitter and Facebook.
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Using Social to Help Builda Kick-Ass Content Marketing ProgramRob YoegelContent Marketing Director, [email protected] | @robyoegel | @Monetate
Empowering marketers to quickly customize content, creative and functionality to deliver a relevant online customer experience.
SaaS Expertise Resources
Segment & personalize anything, anywhere and
at anytime
Default Page Campaign Delivered Optimized Version
20%Now influence greater than 20%of all U.S. ecommerce transactions
** *
RETAIL | TRAVEL/HOSPITALITY | CPG | EDUCATION | FINANCIAL/INSURANCE | MEDIA & PUBLISHING | TECHNOLOGY
* Gomez top 10 fastest sites on the Internet
follow @monetate on
Expert Optimization Resources
Valuable case studies, eBooks, white papers,webinars, and infographics
monetate.com/resources
Today, everyone is a publisher!
Social as a Distribution Channel
• Establish a rhythm
• Say it the right way
• STIR
Social as a Communication
Channel
• Influencer network
• Monitoring
• Destroy cyborgs
Social as an Extension of Your Business
• Onsite Comments
• SMO
• Move fromBehind the Monitor
Where is your traffic coming
from?
Search Engines38%
Direct Traffic41%
Ref. Sites22% Search Engines
25%
Direct Traffic44%
Ref. Sites31%
20122011
2013 Goal:Drive more traffic from Social than Search
![Kick ass 2 [ 01 ]](https://img.pdfslide.us/doc/110x75/568bd7001a28ab20349e23fa/kick-ass-2-01-.jpg)
