Using Social Media at Conferences and Other Events: Backchannel, Amplification, Remote Participation and Legacy

Brian Kelly, UKOLNUniversity of BathBath, UK, BA2 7AY

UKOLN is supported by:

http://www.ukoln.ac.uk/web-focus/events/conferences/spoton-london-2012/http://www.ukoln.ac.uk/web-focus/events/conferences/spoton-london-2012/

This work is licensed under a Attribution 2.0 licence (but note caveat)

Acceptable Use PolicyRecording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised.

Acceptable Use PolicyRecording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised.

Twitter:@briankelly

Email:b.kelly@ukoln.ac.ukBlog:http://ukwebfocus.wordpress.com/

Twitter:#solo12SMC

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You are free to:

copy, share, adapt or re-mix;

photograph, film or broadcast;

blog, live-blog or post video of

this presentation provided that:You attribute the work to its author and respect the rights and licences associated with its components.

Idea from Cameron Neylon

Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero.Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at:http://www.thisismyurl.com/free-downloads/15-free-speech-bubble-icons-for-popular-websites

To be confirmed at end of session

About the Facilitators

Brian Kelly:• Blogs at ukwebfocus.wordpress.com• Twitter: @briankelly• Works at UKOLN, University of Bath

Tony Hirst:• Blogs at ouseful.info• Twitter: @psychemedia• Works at Open University

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Both active in providing various aspects of ‘amplified events’

About the SessionApproaches such as Twitter event hashtags, video or audio streaming of talks and preserving conference resources such as slides, recording talks and Twitter archives for use after the event are now embedded within certain sectors of the research community, particularly events with a focus on open access and use of social media.

This participative session will provide an opportunity for participants to hear about emerging practices for amplification of events, including analysis of associated metrics. The session will also address potential barriers and concerns when event amplification may not be appropriate.

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Structure• Amplified events: a review• What is an ‘event’?• How can technologies help?• How can we identify & measure the

benefits?• What are the barriers to doing more?• Useful resources

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Real-time Peer Review: 2003'Hot' or Not? Welcome to real-time peer review

The keynote speaker was clear. He informed his audience during [the WWW 2003 conference] that none other than Tim Berners-Lee … had first referred to embedded menus as hot links.

A few minutes later, while the speaker was still in full flow, delegates … learnt that this was not the case, at least as Berners-Lee himself remembers it.

He had joined the electronic discussion that was accompanying the lecture and in a brief message … stated: "I didn't call them 'hot'. I just called them links."

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'Hot' or Not? Welcome to real-time peer review, Paul Shabajee, Times Higher Education Supplement (London), 1 August 2003

Rev

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THE Article - Concerns Potential Negative Aspects:

“about 10 per cent of the audience had laptops - one person was heard to say that the noise of tapping keyboards drowned the speaker out at the back of the room. … it can be very distracting having someone typing quickly and reading beside you, rather than watching the speaker”

“There can also be a feeling of being excluded … by not being part of a particular online group”

“It is probable that the speakers will find it hardest to adjust. It may be disconcerting to know that members of your audience are, as you speak, using the web to look at your CV, past work and checking any data that seems a bit dubious”

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Rev

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THE Article - Conclusions Conclusions:

“… these technologies are likely to be beneficial. The added possibilities for collective learning and analysis, comprehensive notes with insights and links, often far more extensive than the speaker might have, are advantages previously unimaginable.

Perhaps the richest potential lies in the interaction between members of the audience, particularly if you believe that learning and the generation of knowledge are active, engaging and social processes

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Rev

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Emphasis added

See also Amplified Conference article in Wikipedia

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IWMW – an amplified event for practitioners

Opportunities and challenges for speakers

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Who Pays?

Opportunities for remote audience

See Streaming of IWMW 2012 Plenary Talks – But Who Pays?, UK Web Focus blog, 18 Jun 2012

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What is An Event?

Group Exercise• What is an event?• What is the purpose of an event?• What helps make an event successful?• How might technologies help to support

the purposes?

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Conference photo: http://www.harleyslodge.co.uk/portfolio-item/business-conference/

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IWMW 2012: http://www.flickr.com/photos/ssteeples/7401038218/sizes/h/in/photostream/

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IWWM 2012: http://www.flickr.com/photos/ssteeples/7406735830/sizes/l/in/photostream/

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DevCSI Data journalism workshop photo: http://www.flickr.com/photos/okfn/6270090290/sizes/l/in/photostream/

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IWMW 2012: http://www.flickr.com/photos/ssteeples/7406789616/

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How Can Technologies Help?

Case Study• IWMW – Institutional Web Management

Workshop • Running for 16 years• Aimed at those involved in the provision of

institutional Web services• Try to be innovative and experimental• Like to look at externally hosted services as

well as institution services• Increasing number of remote attendees• Evaluation is key!

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Amplifying EventsVideo it:

• Canon HG20 and Panasonic NV-GS17• Flip Camera, camera phone – short

‘vox pox’ videos• Vimeo• YouTube• Bliptv• Twitcam • Editing - VideoSpin

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Amplifying Events

Stream it:• Livestream• Livestream for Facebook• Bambuser• Qik• justin.tv• Ustream• Adobe Connect

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Amplifying EventsSnap it:

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Amplifying Events

Slide it:• Slideshare• Slidecast (slides + podcast/audio)• Slideshare groups• Authorstream – present live• Posters – Scribd• Aggregation - Lanyrd

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Amplifying Events

Tweet it:• #Hashtags• Twitter, Tweetdeck, Twitterific, Twitpic• Twitterfall, Hootsuite• Summarizr• TAGS• iTitle• Twubs• Eventifier

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Amplifying EventsIWMW Case Study

• @IWMW and @IWMW Live Twitter accounts

• Hash tag #iwmw12• Hash tags for sessions #p1• #remote for technical issues• Twitterwall – Twitterfall

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Amplifying Events

Event Amplifier

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Measuring the Success?

Tony Hirst to provide live demo

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Useful ResourcesUsing networked technologies to support conferences. Kelly, B., Tonkin, E., Shabajee, P. EUNIS 2005 conference

• Described examples• Outlined benefits• Provide deployment

framework

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Framework covered policy issues, user needs, technical issues, human & organisational issues

Useful ResourcesGreening Events II: Event Amplification Report• Events Planning Toolkit to help

event organisers think through what type of event they need to hold & to provide assistance in the form of guidelines & tools with each stage in the process to enable them to reduce the negative sustainability impacts of their event.

• See http://opus.bath.ac.uk/30275/

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Share other resources on Google Docs page for this session: http://bit.ly/solo12SMC-notes

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Questions

Any final questions?