Upload
genevieve-howard
View
150
Download
1
Embed Size (px)
DESCRIPTION
For the Toastmaster District 8 conference in St. Louis, Mo., May 18, 2013. Use Social Media to Help You Go from Starlet to Star! Session Leader: Genevieve Howard, M Ed The place to be in the 1930s and 1940s was Classic Hollywood. Where's the place to be now? In social media like Facebook and Twitter! Learn how to add glamour to your online presence. We'll talk about setting goals for your communication efforts. You'll receive handouts to help you create your own action plan and apply what you learn. Whether you want to be seen as chic, elegant or dashing, you'll learn how to understand your audience and get them interested in your image and message. You'll leave ready to make your name top billing!
Citation preview
Use social media to help you go
Genevieve Howard
genevievehoward.com
@HowGen
#ClassicD8
Jean Harlow
from starlet
to star
Today’s Top Billing
• Goal
• Appearance
• Audience
• Content
• Care and upkeep
• Future success
@HowGen
Goal
@HowGen
@HowGen
If you don’t know where you’re going, how will you get there?
Appearance
@HowGen
Look your best
Eddie Albert and Grace Brandt @HowGen
Look at your
pages with a set designer's
eye.
Scenic designer Robert Edmond Jones
@HowGen
Set the stage so it matches
your brand and the tone of
your message.
@HowGen
@HowGen
Make it consistent!
@HowGen
Audience
@HowGen
Connect with your audience
Your audience is NOT “everyone.”@HowGen
Target your audience.
@HowGen
The more focused
your audience,
the better!
Joan Banks@HowGen
When your audience turns against you…
@HowGen
Avoid being a horror show
Lon Chaney @HowGen
Content
@HowGen
Post desirable content
@HowGen
300 million photos uploaded to
Facebook every day@HowGen
People like photos!
Blogs, videos, links,
polls, quotes, questions
:what makes
sense for you?
Carole Landis@HowGen
What is your goal?
@HowGen
Care and upkeep
@HowGen
Keep up with your new connections
Grace Kelly and Clark Gable@HowGen
Interact!
Greta Garbo, Armand Kaliz & Antonio Moreno@HowGen
Be kind and thank those who help you.
Clark Gable @HowGen
Check in with your audience.
Clark Gable
@HowGen
Future success
@HowGen
Make dates to succeed
Clark Gabel @HowGen
Create an editorial calendar.
@HowGen
Decide how often you'll post.
@HowGen
Top Billing
• Starbucks
• Lion Brand Yarn
• Old Spice
• Longmeadow Rescue Ranch
@HowGen
Toastmasters
• Toastmasters International
• District 86
• Broken Arrow
• Erne Speakers
• Downtown Toastmasters
@HowGen
Q & A
Assessment and Plan Handout
@HowGen
Your turn to shine!
Estelita Rodriguez @HowGen
Photo credits
Photos without photo credit are from
Wikimedia Commons and the Library of
Congress.
Photos with photo credits are under the Creative Commons attribution license.
@HowGen