- 1. 2013 CityMysteryUSCAnnenberg Innovation LabApril 10,
2013MISSION-BASED GAMES
2. SUDDENLY, ABODYBUILDERAPPEARS AT ACONVENTION 2013 CityMystery
3. OVER HIS HEART IS A TATOO 2013 CityMystery 4. 2012
CityMystery.info 5. 2013 CityMystery 6. 2013 CityMystery 7. 2012
CityMystery.info 8. OUR GAMES BLENDAN ARRAY OF MEDIATHAT
PERMEATESPLAYERS LIVES IN
APrintYouTubeFaceBookLiveEventsWebChatVoice-mailBlogsWebSitesPuzzlesPhotosMobileWebCastsYouCanWhat-everThinkup
2013 CityMystery 9. WE DESIGN MISSIONSTO GET PLAYERS INTOTHE REAL
WORLD. 2013 CityMysteryTHIS PLAYERCOMPLETED AMISSION WHILEON
VACATION.REALWORLDAUDIOVIDEOPHOTOSTEXT 10. HOW MISSIONS WORKIts all
about engagement, sharing what you do and keeping the gamemoving
forward.ExampleTo progress in this game you must digitally insert
yourself into this artwork. 2013 CityMystery 11. THE SMITHSONIAN
EXAMPLEGhosts of a Chance combined live and virtual events for
families and groups of friends[ages 12 55]. Players completed
missions that moved the game along.A near naked man attends
aconvention with a tattoo on hischest and is posted to FlickrSnail
maildated 1855 issent toparticipants toengage andmove alongthe
storyOne playermade TheFortuneCookie asPredictor ofImminentDoom
.Playersworkedalone usingmobile appsand onlinein teamsPlayers
attended CSI-likeevent, a post mortem of theremains of an in-game
character 2013 CityMystery 12. COLONIAL WILLIAMSBURG EXAMPLEA game
strategy that engages 8-12 year olds(digital natives) and their
parents (digital immigrants).*Players invited tosave the cause
ofAmerican Liberty byprotecting a crucialpatriot on the eve ofthe
Battle ofYorktown.Players collectsecretclues, deciphercodes, and
learn thetricks of the spytrade.Players textanswers toclues andstay
intouch toreceiveupdates.Live eventswith
historicalcharactersdoubling asin-gamecharacters.* Spring break,
2012 [4 days]: 6,000 Players generated 50,000 texts. 2013
CityMysteryCLICK IMAGETO PLAY VIDEO 13. MULTI-BRAND EXAMPLEBlend
brands and institutions in a single gamePheon used missions
designed to showcase brand messages allwrapped in a story about two
warring tribes battling for control of amythical universe.Game
launched with a liveevent at the Smithsonian.Players take quiz
onFacebook Page todetermine which teamthey belong to.New story
elementslaunch over time.Playersprogress inthe game asthey
solvemissions.Performancedepends onhow otherplayers
ratetheirsubmissions. 2013 CityMystery 14. SPONSORED MISSIONSThe
Proposition:Get yourself invited tosomeones house fordinner. Sing
for yoursupper. Have your hosttape your performance.This mission is
worth250 points.Score an additional 500points if you bring a
bottleof Moetand an additional 1000 points if you buy itfrom
Wine.com 2013 CityMystery 15. MORE SPONSORED MISSIONScompanies,
institutions, brands sponsormissions that reflect their core
valuesThe Proposition:Narrate your route towork as if you are
aprofessional sportscastercalling football plays andearn 2500
pointsScore an additional 500points if you use anyFootball for
DummiesBook. More points forbuying it on this page. 2013
CityMystery 16. webex invites you to form a network of players
inLos Angeles, Minneapolis and Baltimore to bake acake from
scratch. 2013 CityMystery 17. 2013 CityMysteryAPPENDIXEdu and
training games 18. A STRATEGY FOR EDU-GAMES 2013 CityMysteryThe
Disco Ceiling is a game strategy to teach 11th graders aboutthe
physics of sound and light waves while offering themopportunities
to hone music and performance skills.11th graders arebroken into
teamsand told they aregoing to competeat an InternationalMusic
Festival.Then told thatbusestransportingsound and lightequipment
hasoverturned.Everythingdestroyed!Teamsassemble tobuild ampsystems
andlight show.Teams perform their ownmusic live to an audience,
andissue challenges to otherschools to do the same.Each medium
contributessomething to the experience. 19. THERE ARE ANYNUMBER OF
THINGSMISSION-BASEDGAMES CAN DO FORLEARNING. 2013 CityMystery 20.
HERE ARE TEN OF THEM1. Missions ask students to interact in the
realworld as well as the virtual.2. Combines education &
self-directed learning.3. Blends education with new media.4.
Creates fresh context for learning.5. Its completely interactive.6.
It speaks to kids in their vernacular.7. Offers them the ability to
share what theycreate with others online [i.e. minecraft].8. Makes
a lasting impact through fun.9. Generates excitement around
learning.10. Flexible enough for many learning situations. 2013
CityMystery 21. MISSIONSAREDELIVEREDON PHONESTABLETSANDLAPTOPS 2013
CityMystery 22. FACILITATORSMONITORPROGRESSIN PERSONOR VIRTUALLY
2013 CityMystery 23. 2013 CityMysteryHOW IT WORKS: COMPANIES
LICENSEPACKETS OF
MISSIONSLeadershipSalesCommunicationOnboardingLicense them
inpackets of 3, 5 and 8missions designedaround specific
skillsets.We have customizablemission templates thatincorporate
your bestpractices.They are distributed to yourparticipants and
facilitators viasmartphones, laptops &tablets.Think of missions
as workbooks or textbooks. 24. Lets playClick here to begin 2013
CityMystery 25. WHO IS CITYMYSTERY? Founder John Maccabee has
designedgames for the Smithsonian, ColonialWilliamsburg, and George
WashingtonUniversity, and has written and/orproduced for Sony,
Warner Bros, NBC &CBS. Our teams include Sean Mahan, Ian
Kizu-Blair, and Sam Lavigne, founders of thelongest-running
mission-based game inhistory, and Design Director Josh Levy. 2013
CityMystery Dr. AnitaMcGahan, Economist, University of Toronto
Michael Edson, Dir. Of NewMedia Strategy, SmithsonianInstitution
Kirk Read, Chairman ofHumanities, Bates College Robert Lenz,
Co-Founder, CEOEnvision Charter Schools Jeneatte Boudreau, Esq.
Owens, Wickersham andErikson, P.C.A webby-lauded San Francisco
mission-based game companyoffering strategy, development and
implementation.AdvisorsThe Team 26. 2013 CityMysteryJohn
Maccabee415-377-6839, [email protected] YOU
