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A slide show based on Census Bureau data and U.S. population projections from 2000-2030.
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2000
0
5000000
10000000
15000000
20000000
25000000U.S. Population Generations
Age2008 Census Bureau
Millennials
Gen-XSilent
Interbellum
Greatest
Boomers
2000
0
5000000
10000000
15000000
20000000
25000000U.S. Population Generations
Age2008 Census Bureau
Millennials
Gen-XSilent
Interbellum
Greatest
Boomers
Interbellum – born 1900-1914 – Grew up during World War I, the Roaring Twenties and through Prohibition
Greatest – born 1915-1929 – Grew up during the Depression, fought in WWII, created corporate culture in the 1950s
Silent – born 1930-1944 – Born during the Depression, grew up during WWII and Korean War
Baby Boomers – born 1945-1964 – Grew up during the 1960s counterculture, equal rights, and environmentalism
Generation X – born 1965 -1979 – Baby bust (parents gain access to birth control) , grew up as latch-key kids (of double income or single parents)
Millennials – born 1980-1999 – Boomers children, grew up as mobile phones, PCs and portable entertainment devices became affordable and readily available
2000
0
5000000
10000000
15000000
20000000
25000000U.S. Population Generations
Age2008 Census Bureau
Millennials
Gen-XSilent
Interbellum
Greatest
Boomers
Obama
Clinton &Bush II
Carter & Bush I
Kennedy
Nixon, Ford & Reagan Johnson
Another way to look at this is identify the generations of recent Presidents
2000
0
5000000
10000000
15000000
20000000
25000000U.S. Population Generations
Age2008 Census Bureau
Millennials
Gen-XSilent
Interbellum
Greatest
Boomers
First Boomersreach 55
2000
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
Through the next six slides, watch as the generational peaks and valleys move through time
2000
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
The Boomer
is 30% larger thanGeneration X
population
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
2005
Millennials begin to have children(Boomers’ Grandchildren)
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
2010
The MillennialPopulation
their Boomer parentsis now bigger than
0
5000000
10000000
15000000
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25000000U.S. Population Projection
Age2008 Census Bureau
2015
First Boomers reach 70
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
2020
The number of children born in the 20 years after
are now larger in population than the Millennials
the Millennials
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
2025
All Boomers are 60+
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5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
2030
The population of Millennials
Boomers in population size
are now 50% larger than their Boomer parents
Generation X has finally reached
2000
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
Millennials
Boomers
Gen-X
Silent
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
2030
MillennialsGen-X
Boomers
Silent
2000
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
60 Million people over 55
0
5000000
10000000
15000000
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25000000U.S. Population Projection
Age2008 Census Bureau
2030
112 Millionpeople over 55
100% increase in the population over 55
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
2030
Gen-X
Boomers
Silent
ModernsMillennials
???
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
2030
Gen-X
Boomers
Silent
ModernsMillennials
???
Moderns – born 2000-2015 – Gen-X and early Millennials’ children born during Bush II and Obama presidencies
??? – born 2015-2030 – Millennials’ children (and Boomers’ grandchildren)
2000
2008 Census Bureau
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age
Age 20-35
Formative years
Young adulthood to
starting a family
Sowing Seedsto
establishing roots
2000
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
Millennials
Gen-X
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
2005
Millennials
Gen-X
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
2010Next Year
Millennials
Gen-X
Whoops!
Boomers, you ignoredGeneration X again!
And during the years they were establishing
their families and putting down roots in their communities....
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
2015
Millennials
Gen-X
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
2020
Millennials
Gen-X
Moderns
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
2025
Millennials
Gen-X
Moderns
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
2030
Millennials
Gen-X
Moderns
0
5000000
10000000
15000000
20000000
25000000U.S. Population Projection
Age2008 Census Bureau
2010Next Year
Millennials
But it’s not too lateto engage the Millennials!
(however time is running short)
