US Army Corps of Engineers

BUILDING STRONG®

USACE Social MediaDana M. Clark

U.S. Army Corps of Engineers, Headquarters

US Army Corps of Engineers

BUILDING STRONG®

USACE Social Media

Dana M. Clark

U.S. Army Corps of Engineers, Headquarters

BUILDING STRONG®

Where Are YOU Communicating?

BUILDING STRONG®

USACE Social Media Background

USACE HQ established official presence on Facebook, Twitter, and FlickR on June 20, 2010.

With our existing official social media presence, our information was viewed as credible and authoritative by stakeholders, concerned citizens and news media.

BUILDING STRONG®

Key USACE Events May-Sept 2011

Chief of Engineers Relinquishment Ceremony

Wallapello Lake Flooding Detonation of Birds Point New Madrid

levee Ohio & Mississippi River Flooding Tornados in the South and Joplin,

Missouri Missouri River Basin Flooding Hurricane Irene & Tropical Storm Lee

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Whole of Community Approach

Birds Point New Madrid

Floodway

Operation Watershed

USACE HQ, Divisions and

Districts

Local, State, and Federal

Partners, and NGOs and

Non-Profits

Only posted information

from OFFICIAL sites

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Monitoring is KEY

HQ Facebook page posted 1,030 status updates

1,174 comments received on Facebook page

We engaged when we needed to, but not to every comment

Detonation of Birds Point New Madrid Levee

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USACE HQ

Social media mission: Promote safety and communicate messages that prevent loss of life and property and other key USACE information to stakeholders and concerned citizens

Facebook fans increased by 70% and Twitter Followers, FlickR photo views and YouTube video views by 50%

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Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-110

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

FY 11 Faceook and Twitter

Facebook Fans Facebook Interactions Twitter Followers

Significant Increase in Face-book fans and interactions, and Twitter followers in May due to Flood Fight

Significant increase in Facebook fans and interaction, and Twitter followers in Septermber due to Hurricane Irene/Tropical Storm Lee, and 10th Anniversary of Septembver 11

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Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-110

10,000

20,000

30,000

40,000

50,000

60,000

FY 11 FlickR and YouTube

FlickR PhotoStream Views YouTube Channel Views

Significant increase in photos and video views during and after flood event, 9/11 anniversary, and Joplin Tornado recovery.

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Recent Disasters have increased our Fanbase by 70%

We allow fans to voice opinions on our wall & people to tag us in posts

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Keep in Mind Don't mistake what is valuable

to your audience with what is valuable to your agency/organization

Don't be inconsistent with your message

Don't wait until it's too late to build a relationship

Only post information from official sites that can be validated

Don’t turn off the ability for your fans to TAG you in posts (you can set your wall to default to only your posts but fans can also see posts you were tagged in

BUILDING STRONG®

Let’s Get Social

Questions?

Dana M. Clark

www.facebook.com/USACHQwww.twitter.com/USACE_HQwww.flickr.com/photos/usacehqwww.youtube.com/CORPSCONNECTION