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UpGrad – Overview
Vision
Target Segment
Approach
Initial Program Offering
Team
Redefine the digital learning experience to provide access to quality education at scale
Working professionals looking to up-skill to further progress in their careers
One year programs Initial focus areas: Digital Businesses, Data Analytics & Entrepreneurship
Collaborate with leading: Corporates to identify required competencies and develop industry ready programs Universities and individual faculty to develop a robust curriculum, content & pedagogy
Under the leadership of Ronnie Screwvala & Mayank Kumar, UpGrad has assembled a team with extensive experience in education, media and technology products
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In 2022, India will have the largest 18-24 age population in the world; 1.5x ChinaIn 2022, India will have the largest 18-24 age population in the world; 1.5x China
Our Team – In order to achieve our vision, we have gathered an experienced and passionate team along with a committed capital of US$16m
Ronnie ScrewvalaCo-Founder • +25 years global
experience in digital media, content & entrepreneurship
• Prior to UpGrad, Founder of UTV group, one of India’s largest media conglomerate – divested to Walt Disney in 2012
• Founder of Swades Foundation & Unilazer Ventures
Ravi ChughCo-Founder, Product• 5 years of technology and education
experience at Housing.com, Parthenon and his own startup
• B. Tech from IIT Delhi
Marius WesthoffBusiness Development & Alliances • 5 years digital media and business
development experience at Bertelsmann • BA International Management University
Essen, Germany
Mayank KumarCo-Founder & MD• +10 years of experience in
consulting & investment with a focus on education sector
• Prior to UpGrad, VP Education Strategy at Bertelsmann India & Senior Principal at The Parthenon Group & Tata Group
• MBA ISB Hyderabad and B. Tech from IIT Delhi
Committed Capital Committed Team
Prabhav PhalgunCo-Founder, Services• 5 years of education experience at Parthenon
and Opera Solutions• B. Tech from IIT Delhi
Ashima Chhalill Academics and Content • +10 years of entrepreneurial experience in
education in content design, teaching• Authored several books & articles• MBA IIM Ahmedabad, B.Com from DU
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Our Team – UpGrad team has extensive branding and industry experience to reshape the online education sector and create new industry standards
As Founder of India’s largest media conglomerate UTV, our Co-Founder Ronnie has built and promoted global brands for almost three decades
= On the Ground Education Work Executed by the Team
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Observation 1 – To achieve the GDP growth targets, India needs to nearly double its tertiary enrolment; brick and mortar institutions will not be a capital efficient solution
Sources: IMF, UNESCO
Strong correlation between GDP per capita and enrolment rates
Brick and mortar institutions may not be a capital efficient solution
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Observation 2 – Digital economies have reached their inflection point in India, disrupting traditional industries and business models over the last 5 years
Internet and mobile connections reaching scale
Consumer habits changing Digital economies disrupting traditional
industries
Consumers spend over 3 hours a day on smartphones
50m consumers in India shop online
India is the 2nd largest market for Coursera – the largest MOOCs operator
900m mobile phone connections
300m Internet users
Mobile the main growth contributor
70% of internet users are mobile-online
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Observation 3 – The world’s most reputed universities are entering the online degree space to cater to the growing demand of online education and to stay at the forefront of innovation in education
Selected international faculties offering online degrees
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Hypothesis – Online education will play a crucial role in meeting the demand for quality industry relevant, accessible & affordable education in India
• High quality faculties, content, curriculum & pedagogy
• Engaging, personalized & adaptive experience
• Relevant competency driven education based on industry needs
• Hands on learning via exposure to real life case studies and projects
• Anytime, Anywhere access across devices (Laptop, Ipad, Moblie)
• Lower cost of education compare to traditional brick & mortar institutes
Sustainable
Education System
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Teaching Assistance (TA) support Dedicated non-academic support Facilitating offline student meet-ups
Aggressive, targeted digital & offline marketing
Industry outreach for B2B sale Consultative sales process
Live lectures Access to content across devices Peer to peer engagement & collaboration Adaptive & personalized learning
Develop industry relevant programs Provide hands on learning via experiential
projects/case studies Enhance placement opportunities
Senior faculty from top tier institutes to develop online curriculum/pedagogy
Relevant SMEs from the industry to develop and deliver the course
Our Approach – UpGrad is taking a full stack approach to create a digital first learning experience for its students
Engaging Content Student Support Services Targeted Marketing
Technology Platform Industry Partnerships World Class Faculty
Digital-First Learning Experience
Short videos interspersed with assessments, opinion polls etc.
Video production by professionals from the media/entertainment industry (executive producers, editors etc.)
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Content Development – UpGrad has an in-house production capability to facilitate recording of raw content; we also have a content strategy team of research assistants, script writers, instructional & graphic designers to convert the raw content into an engaging digital learning experience
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Technology – UpGrad will build a technology platform that fosters active learning and peer to peer collaboration to power the digital first learning experience
Interactive Asynchronous Content Peer-to-peer collaboration & learning Interactive Live Classroom Experience
• Active 2-way learning for all asynchronous content
• Seamlessly integrate navigation points, regular and formative assessment within content
• Asynschronous cold calls, opinion polls, and class discussions
• Collaborative assignments and group projects within platform
• Peer help dashboards to post and search questions, and accept answers
• Measuring class participation, gamification and rewards for social gratification
• Collaborative breakout rooms
• Quizzes and polls
• Whiteboard and document collaboration
• Hand raise and class participation
*Note: The pictures on the slide are only representative and not actual
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Academic Support Non- Academic Support Offline Student Meetups
UpGrad will have a dedicated team of teaching assistants (TAs) to ensure quick, accurate and efficient student doubt resolution
UpGrad will have a dedicated team of student relationship managers/mentors to guide, motivate and engage students
UpGrad will organize regular offline meet-ups to facilitate:
1. Student interaction & networking2. Peer to peer collaboration on
doubt solving, case studies, group assignments etc.
Support Services- UpGrad will have dedicated teams to provide academic & non-academic student support to increase student motivation and engagement; regular offline student meet-ups will also be organized to facilitate student interaction and networking
*Note: The pictures on the slide are only representative and not actual
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Corporate Partners
Industry knowledge Latest skill trends Mentors
Our Approach – UpGrad will collaborate with academia and corporates to create state-of-the-art online programs focusing on new age skill sets for working professionals
Academic partners
Academic rigor Academic content
inputs Scientific knowledge
Highly flexible & engaging(anywhere, anytime)
Highly industry relevant & up-to-date
Academic rigor and content
Platform
UpGrad Content Technology Services