Cassie Roberts|Partnership & Marketing Director| Saffire Events

ONLINE MARKETING

EVERYTHING I WISH I LEARNED ABOUT

IN COLLEGE

I’ll send this to you.

No, I’m not THAT old.

AGENDA• GOOGLE

• SOCIAL MEDIA

• EMAIL

• LIFE-CHANGING MOBILE & WEB TOOLS

CLASS POLL

How many of you can’t remember a time

when home computers and the Internet

didn’t exist?

SECOND CLASS POLLHow many of you plan to seek out a job in a technology field?

• Web programmer

• Front-end HTML developer

• Graphic Designer

• Other

YOU ARE ALL GETTING JOBS IN TECHNOLOGY!

WITH GREAT POWER COMES

GREAT RESPONSIBILITY

AGENDA• GOOGLE

• SOCIAL MEDIA

• EMAIL

• LIFE-CHANGING MOBILE & WEB TOOLS

JUST GOOGLE IT.

SEEMS LIKE A NO BRAINER, RIGHT?

TRUE STORIES• THE UNEDUCATED- Those who don’t know anything

about our company.

• THE LOST- Those who don’t really know what job

they’re applying for

• THE CONFUSED- Those who think we manage events

Homepage w/description

IF YOU DON’T KNOW, LOOK IT UP

(And the beauty is, it’s easy!)

We ALWAYS ask:

1. Tell me a little bit about your impression of our company.

2. What do you like about Saffire Events that makes you want

to work here?

3. Do you have any suggestions for us from what you know?

GOOGLE SMARTERSEARCH EXCAT PHRASES

GOOGLE SMARTERSEARCH FOR ONE THING OR ANOTHER

GOOGLE SMARTERSEARCH (WITHOUT) CERTAIN WORDS

GOOGLE SMARTERSEARCH WITHIN ONE WEBSITE

GOOGLE SMARTERSEARCH FOR ALL WORDS SOMEWHERE ON THE SITE

GOOGLE SMARTERSEARCH RELATED SITES TO ONE YOU KNOW

GOOGLE SMARTERTRACK PACKAGES & FLIGHTS

GOOGLE GOGGLESGOOGLE GLASS A LITTLE TOO RICH FOR YOUR BLOOD?

GOOGLE TRENDSWWW.GOOGLE.COM/TRENDS

BE A GOOGLE STALKER.(Lucky for you, I’m the best in the business. )

GET EDUCATEDKNOW MORE ABOUT YOUR INTERVIEWER THAN THEY KNOW ABOUT YOU

Look them up on:

• Google – Focus on their Facebook page, blogs (Use search tips!)

• Images – Sometimes just knowing what they look like will make you

more comfortable.

• LinkedIn – Know their employment history & see if you have any

connections in common

USE WHAT YOU’VE LEARNED

AFTER YOU GET A JOB TOO

GOOGLE YOURSELF.

SOCIAL MEDIA(It’s does WAY more than help you procrastinate studying.)

FACEBOOK IS KING

Free Facebook is Dwindling.BUT YOU MAY HAVE HEARD…

THE OLD WORLD

THE NEW WORLDLast September, Facebook made a change to its algorithm,

drastically reducing the reach of business posts.

Last December, they did it again.

Now an estimated only 3% of business followers will see company

posts if you don’t advertise.

WHY?USER EXPERIENCE

& CA$H

ADVANTAGES OF ADVERTISING• Greater reach- more than just your followers!

• Greater targeting

• Protection against wasting money

• Ads won’t run if people don’t click

ADS MANAGER

www.facebook.com/advertising

STEP 1: SET OBJECTIVEThink about your goal and the type of post you’re advertising.

OBJECTIVE

STEP 2: SELECT AD PLACEMENTWhere do you want your ad to show up?

STEP 3: DEFINE YOUR AUDIENCEA more targeted audience means more engagement.

STEP 4: SET YOUR BUDGETThis can be done by day or overall.

STEP 5: WATCH FOR RESULTS

YOU CAN TEST WHAT

WORKS BEST!

FACEBOOK ADSIt has never been cheaper or easier to see what gets results.

THEN APPLY EVERYWHERE!

PUT IT HERE

…AND HERE

CONTESTSFacebook

THE DOS & DON’TSDO

• Collect entries by Comments & Likes

• Collect entries by having users

message you

• Utilize Comments/Likes as a voting

mechanism

DON’T• Place contests on personal

Facebook timeline

• Require people to tag themselves

in promotions

• Use more than 20% text on your

images

EXAMPLEGET INTERACTIONS

ON SITEPROMOTE DEALS THAT ARE ONLY AVAILABLE

EXAMPLE

A GOOD RULE OF THUMBCreate a sense of urgency

• Set a deadline

• Use a countdown

• Make it holiday-specific

VS.

POSTS THAT GIVE AWAY NOTHING

EXAMPLE

CHANGE AGAIN.WARNING: Facebook marketing is going to

WHAT’S AFTER FACEBOOK?

INSTAGRAM

EVER TAKEN10% of photos

Were taken in the last 12 months.

TRENDS YOUNGERInstragram

LINKEDIN• LinkedIn is the online version of your resume.

• Added benefit: Allows endorsements &

recommendations so people viewing your resume

can see other people who like you.

LINKED IN BLOGSAnyone can be a professional author on LinkedIn!

• Will roll out publishing rights to everyone shortly

• Write content relevant to your industry or line of work

CONFESSION TIME

HOW TO LI BLOG

ADD A LI COVER PHOTO

EMAIL IS NOT DEAD

Most Cost-Effective

Top Revenue Generator

Fastest Results

MULTI-SCREEN MARKETING

WHAT LEADS TO MOBILE PURCHASE?

WHY?

People check email on their phone.

ACCORDING TO FORBES

87% of connected device

sales by 2017 will be

tablets & smart phones!

See why email marketing is so important!?

CHRISTMAS SPAM

one main story

two smaller features

TEST AGAINST

EACH OTHER

two smaller features

EMAIL FORMAT

GOOD SUBJECT LINESSomething recognizable

Action words

Not too spammy

50 characters or less

SUBJECT LINE EXAMPLES

SUBSCRIBE TO A FEW

VALUABLE NEWSLETTERS

FAST COMPANY: TRENDS

ALSO A MAGAZINE & EZINESubscribe for about $10/year + add friend subscription for $5

MASHABLE: TECH TRENDS

Mashable is a leading source for news, information & resources for

the Connected Generation. Mashable reports on the importance

of digital innovation and how it empowers and inspires people

around the world. Mashable's 40 million monthly unique

visitors and 19 million social media followers have become one

of the most engaged digital networks in the world.

EMARKETER: MARKETING DATA

JEFFERY GITOMER: SALES

YOUR INDUSTRYSubscribe to emails in

OUTLOOK SIGNATURES

MORE EMAIL TOOLSBananatag Email tracking for Gmail or Outlook (see

whether opened, links clicked, etc.)

Boomerang Schedule emails to be sent later in Gmail

Rapportive Get LinkedIn profiles right in Gmail

Just drag emails into the other tabs,

then select whether for future

emails.

YOU HAVE 3 GMAIL TABS. YOU

CAN ADD MORE.

GMAIL TABS

COMPILE ALL SUBSCRIPTIONS

INTO ONE DAILY EMAIL.

UNROLL ME

Unsubscribe instantly from

what you don’t want.

USING YOUR SMART PHONE SMARTLY

IMPROVE WORK FOCUS

Curated music for

increased attention

FOCUS@WILL

Compiles mentions from

websites, Facebook,

Twitter, blogs, forums &

more

SEARCH & ALERT PROGRAM

MENTION

Keep track of daily exercises,

calories and more.

SLEEP CYCLETRACKS YOUR SLEEP,

WAKES YOU UP GENTLY

FREE MUSIC FOR ALL DEVICES

Listen by genre, mood or new

releases; create playlists

SPOTIFY

TRIPIT

FORWARD TRIP CONFIRMATIONS TO CREATE AN INSTANT ITNERARY

ON-DEMAND, RADIO

PROGRAMS

The best way to not

text and drive

Can be very valuable

PODCASTS

Like Padora, but for news

Remembers what you like

NEWS360

SMART NEWS READER

DROPBOX

Access them from anywhere!

STORE YOUR FILES IN

“THE CLOUD”

Sorts by Agony in

addition to price!

HIPMUNK

QUICK HOTEL AND

FLIGHT BOOKING

SORT BY AGONY!

CANVAwww.canva.

com

ALL SPORTS & EVENTS

JOBS GET POSTED HERE

TEAMWORK ONLINE

FIND A GROUP WITH

YOUR INTERESTS

• Learn something

• Do something

• Share something

MEET UP

HIRE ANYONE TO GET

JUST ABOUT ANYTHING

DONE

For $5!

FIVERR.COM

RESUMES

AUTOMATE YOUR DIGITAL LIFE

USE IFTTT• When you post to Instagram automatically post to Facebook,

Twitter, Google+ & LinkedIn.

• OR- When you take a photo on your phone, automatically

save it to Dropbox.

EXAMPLESEmail or text me when:

• Craigslist item goes on sale

• Etsy shop adds new item

• Turn off WiFi when I leave

home

• Mute/vibrate phone when

I get to office

• Save Facebook photos on

Dropbox (when I post or

when I’m tagged)

OTHER FUN POSSIBILIITES• When I land in NYC, send me a map of the subway syste

• Email me when a certain topic is mentioned in the news

• Create a log when I arrive or leave from work

LIFEHACK

Lifehack is your source for tips to help improve all aspects of your

life. We are widely recognized as one of the premier

productivity and lifestyle blogs on the web. This site is dedicated

to lifehacks, which is a phrase that describes any advice,

resource, tip or trick that will help you get things done more

efficiently and effectively.

IN CLOSING…

CASSIE ROBERTScassie@saffireevents.com

FREE ONLINE MARKETING TIPSWebsite www.saffireevents.com

The Amplifier www.saffireevents.com/podcast

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