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Unleashing Social Entrepreneurial potential in Socially Vulnerable contexts towards Sustainable Development Chieko Azuma Elvio Coletinha Pablo Villoch

Unleashing Social Entrepreneurial Potential

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Page 1: Unleashing Social Entrepreneurial Potential

Unleashing Social Entrepreneurial potential

in Socially Vulnerable contextstowards Sustainable Development

Chieko Azuma Elvio Coletinha Pablo Villoch

Page 2: Unleashing Social Entrepreneurial Potential

1. Introduction

2. Purpose

3. Scope

4. Research Questions

5. Methods

6. Next steps

7. Feedback

Outline

Introduction

Purpose Scope Questions Methods Next Steps Feedback

Page 3: Unleashing Social Entrepreneurial Potential

Our source of inspiration …

Introduction

Purpose Scope Questions Methods Next Steps Feedback

Page 4: Unleashing Social Entrepreneurial Potential

William Kamkwamba

Malawi

Page 5: Unleashing Social Entrepreneurial Potential

Definitions

Introduction

Purpose Scope Questions Methods Next Steps Feedback

Social Entrepreneurship:

a form of leadership that everyone has,to contribute positively to the society.

Page 6: Unleashing Social Entrepreneurial Potential

Definitions

Introduction

Purpose Scope Questions Methods Next Steps Feedback

Social Vulnerability

The degree to which societies or socio-economic groups are affected by stresses and hazards, whether brought about by external forces or intrinsic factors that negatively impacts the social cohesion. (UNDP 2000)

Page 7: Unleashing Social Entrepreneurial Potential

Definitions

Introduction

Purpose Scope Questions Methods Next Steps Feedback

Inner Process

The personal path that social entrepreneurs walk to realize their vision.

Page 8: Unleashing Social Entrepreneurial Potential

Our Understanding of the System

(A)

Page 9: Unleashing Social Entrepreneurial Potential

Our vision of success

Introduction

Purpose Scope Questions Methods Next Steps Feedback

Individuals consciously

transforming their

circumstances in compliance with the four sustainability

principles through social

entrepreneurial practices

Page 10: Unleashing Social Entrepreneurial Potential

“Current reality” & gaps

Introduction

Purpose Scope Questions Methods Next Steps Feedback

Social Entrepreneurship

new & old field

Supporting ecosystem

Existingresearch

focus

current assumptions inner

processa new elite of heroes

assimetry

lack of SSD

perspective

Page 11: Unleashing Social Entrepreneurial Potential

Purpose

To find means that effectively enable ordinary individuals in vulnerable social contexts unleash their social entrepreneurial potential within the constraints of natural cycles of the ecosphere.

Introduction Purpose Scope Questions Methods Next Steps Feedback

Page 12: Unleashing Social Entrepreneurial Potential

ThesisScope

Scope

Introduction Purpose Scope Questions Methods Next Steps Feedback

Page 13: Unleashing Social Entrepreneurial Potential

Scope

Introduction Purpose Scope Questions Methods Next Steps Feedback

Leverage points

Page 14: Unleashing Social Entrepreneurial Potential

Research Questions

Introduction Purpose Scope Questions Methods Next Steps Feedback

Q1:What is the inner process of becoming a social entrepreneur?

Q2: What are the best practices and potential blind spots in current personal development methods for social entrepreneurship?

Q3:What would an appropriate tool to develop social entrepreneurs in socially vulnerable conditions towards sustainability look like?

What would be the means to enable individuals in social vulnerable contexts unleash their social entrepreneurial potential aligned with sustainability?

Primary Question:

Page 15: Unleashing Social Entrepreneurial Potential

Research Questions

Introduction Purpose Scope Questions Methods Next Steps Feedback

Q1:What is the inner process of becoming a social entrepreneur?

Q2: What are the best practices and potential blind spots in current personal development methods for social entrepreneurship?

Q3:What would an appropriate tool to develop social entrepreneurs in socially vulnerable conditions towards sustainability look like?

What would be the means to enable individuals in social vulnerable contexts unleash their social entrepreneurial potential aligned with sustainability?

Primary Question:

Page 16: Unleashing Social Entrepreneurial Potential

Interactive Research Design

Goals

Methods Validity

Conceptual Framework

ResearchQuestions

Introduction Purpose Scope Questions Methods Next Steps Feedback

Page 17: Unleashing Social Entrepreneurial Potential

SYSTEM

SUCCESS

STRATEGIC GUIDELINES

ACTIONS

TOOLS

Q2: What are the best practices and potential blind spots in current personal development

methods for social entrepreneurship?

Q3: What would an appropriate tool to develop social entrepreneurs in socially vulnerable conditions towards sustainability look like?

Primary Question What would be the means to enable individuals in social vulnerability unleash their social entrepreneurial potential aligned with sustainability?

Framework for Strategic Sustainable Development

Introduction

Purpose Scope Questions Methods Next Steps Feedback

Q1: What is the internal process of becoming a social entrepreneur?

Page 18: Unleashing Social Entrepreneurial Potential

Secondary Data

Gathering

Literature Review &

Online Resources

Review

Phase I Phase II Phase III Phase IV

Primary Data Gathering Fieldwork

Semi-structured interviews with SEs, Experts &

Practitioners

Participatory Observation in institutions

Analysis, Interpretation

And Prototype Design

Feedback & Adjustment

Communication: Wiki and Blog updates, Meetings with Advisors,

Conversations with extended committee of experts

Q1: What is the inner process of becoming a social entrepreneur?

Q2: What are the best practices and potential blind spots in current personal development

methods for social entrepreneurship??

Q3: What would an appropriate tool to

develop social entrepreneurs in

socially vulnerable conditions towards

sustainability look like?

Permanent Communication with

Stakeholders

Introduction Purpose Scope Questions Methods Next Steps Feedback

Research Phases

Page 19: Unleashing Social Entrepreneurial Potential

http://sites.google.com/site/yourlearningpath/

Introduction Purpose Scope Questions Methods Next Steps Feedback

Page 20: Unleashing Social Entrepreneurial Potential

http://spreadsheets.google.com/ccc?key=0Ar0EUC9CTlkLdHl2TTZuMWQwUU5GWGdIOTYyQ3lqRkE&hl=es

Page 21: Unleashing Social Entrepreneurial Potential

RESEARCH QUESTIONS

METHODS Sources Contact list

Q1:What is the internal

process of becoming a social entrepreneur?

Literature review

Case Studies To be determined

In-depth semi-

structrured interviews

Social Entrepreneurs

(20-25) Social Entrepreneurs matrix

Experts Otto Scharmer, Christine Hogan, Marcelo Santamaría,

Q2:

What are the best practices and

potential blind spots in current personal

development methods for social

entrepreneurship?

Practitioners Pete Sims, Jose Mari Luzarraga, Max Oliva, Mark Anielski, Zulma Patarroyo,…

Participatory observation

Educational Institutions

Mondragon Team Academy, Kaospilots,

IE Social Innovation Lab,YIP

Supportinginstitutions

The Hub, Artemisia Foundation

Q3:What would an

appropriate tool to develop social

entrepreneurs in socially vulnerable conditions towards sustainability look

like?

Design Prototype Self –learning visual book

Feedback Multiculturalfocus group

Potential social entrepreneurs from emerging countries

ExpertsOtto Scharmer, Christine Hogan,

Introduction Purpose Scope Questions Methods Next Steps FeedbackMethods

Page 22: Unleashing Social Entrepreneurial Potential

Introduction Purpose Scope Questions Methods Next Steps Feedback

Social Entrepreneurs

Methods

Page 23: Unleashing Social Entrepreneurial Potential

Introduction Purpose Scope Questions Methods Next Steps Feedback

Next Steps

-Skype calls with Social Entrepreneurs

-Visits to Social Entrepreneurial Schools: Kaospilots, Mondragon Team Academy, YIP

-Visits to Supporting networks:The Hub Madrid, IE Social Innovation Lab, Triodos, Fiare

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Introduction Purpose Scope Questions Methods Next Steps Feedback

Feedback

- Questions ?

- Suggestions ?

- Comments?

Page 25: Unleashing Social Entrepreneurial Potential

Thank you!

ありがとうございます Muchas gracias Muito Obrigado

Page 26: Unleashing Social Entrepreneurial Potential

What do I need to know?

Why do I need to know?

What kind of data will answer the

question?

How can I obtain the data?

Whom do I contact for access?

Time lines for acquisition?

Q1:What is the internal

process of becoming a social

entrepreneur?

To understand the inner feelings, thoughts,

barriers, milestones, decision making

processes, turning points of individuals to

become social entrepreneurs

Life journeys / personal stories of

social entrepreneursDrawings expressing

mental models of SEs Case studies of social

entrepreneurs

Semi-structured interviews with social

entrepreneurs

Literature reviewOnline resources

review

Social entrepreneurs according to

segments mentioned below

Networks of Social entrepreneurs (e.g.Ashoka)

Deadline 19/03Starting ASAP

Q2:

What are the best practices and potential blind

spots in current personal

development methods for social entrepreneurship?

To identify effective ways of facilitating

personal development and empowerment

Existing methodologies of self-

development

Literature reviewInterviews with

experts in the fieldParticipatory

observation in capacity building

workshops

Experts in personal development, leadership and empowerment

Deadline 19/03Starting ASAP

To identify gaps between current

practices in Social Entrepreneurship and

Sustainable Development

Outcomes of interviews

Analytical comparison of current reality and

desired reality regarding the Sustainability

Principles

Semi-structured Interviews with Social

Entrepreneursand practitioners from

educational and supporting institutions

Online Survey to supporting institutions

Participatory observation in

capacity building workshops

Literature review

Social Enterprises and internal and external

stakeholders Social Entrepreneurs

Practitioners from educational and

supporting institutions

Deadline 19/03

Q3What would an

appropriate tool to develop social

entrepreneurs in socially vulnerable conditions towards sustainability look

like?

To coherently integrate our findings into means of self-empowerment

for Social Entrepreneurs towards Sustainability

The compilation of findings from previous

stages

Combining the findings with the

FSSD

Prototyping an outcome using FSSD

and Theory UDeadline 26/03

To strategically deliver the outcome built

during previous stages and to assure

contextual sensitivity of the outcome and delivery process

Existing understanding of

cultural and contextual sensitivity

Existing marketing strategies

Literature reviewOnline resources

reviewFeedback and input

from external experts

Experts in cultural sensitivity,

social vulnerability, Marketing Strategies to the Bottom of the

Pyramid, &Educational innovation

Deadline 26/03

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What do I need to know? Social Entrepreneurs

Supporting &Educational

institutions for SE

Experts Stakeholders/Potential Audience

Q1:What is the internal process of becoming a social entrepreneur?

Interview SEs in matrix

Q2:

What are the best practices and potential blind spots in

current personal development methods for social entrepreneurship?

Interview SEs in the matrix

Participatory Observation KP/ MTA/ HUB IE, InterviewsJose Mari, Pete Sims, Participatory Observation KP/ MTA/ HUB IE; (Intv) M. Anielski, Pete Sims, Jose Mari, Anais Iglesias, Max Oliva, Andrew Wise, Zulma Patarroyo, Carlos Bendito, Henrique Vedana (Surv) ENVIU

InterviewsOtto SharmerChris Hogan, JCK/VB, Marcelo Santamaria, InterviewsASHOKA, Skoll, Young Foundation Oscar Motomura,

InterviewStakeholders(internal and external) of SEs in the matrix

Q3What would an appropriate

tool to develop social entrepreneurs in socially

vulnerable conditions towards sustainability look

like?

(Intv) Andrew Wise,

InterviewGil Martin (Payaniyo)

Interview Zulma Patarroyo, Juan Carlos Thomas, Henrique Vedana, Augusto Cuginotti

(Interview)Chris Hogan, Yohana Cartes, Marc Oranje (Sonja),

Focus group Nana, Shala, Victor, Pravin, Norman Mukasa, / Paula Gutierrez, / Jenna, Jutta,

Introduction

Purpose Scope Questions Methods Next Steps Feedback

Page 28: Unleashing Social Entrepreneurial Potential

Five Level Framework

Introduction Purpose Scope Questions Methods Next Steps Feedback

Page 29: Unleashing Social Entrepreneurial Potential

Chieko was born in Tokyo, Japan and spent her early life in the U.S.A and Brazil, which planted seeds of love for nature and multicultural environments in her. Her love for the ocean and its creatures eventually drove her to Australia where she spent 6 years studying biology, ecology, environmental management, and social ecology of bottlenose dolphins. Though her passion for the ocean never died, her interest has slightly shifted and significantly expanded. After acquiring her M.Sc. in Tropical Environmental Studies and Geography with specialty in Marine Wildlife Management, she worked as a research coordinator, a translator, and a nature interpreter taking kids and families out to the sea. She also cruised around the world visiting more than 10 regions in 90 days including Antarctica, working as a communication coordinator for the ‘Peace Boat’, a NGO dedicated to education for peace and sustainability. She has spent the last couple of years in Mexico working as an environmental educator. She definitely feels passionate about creating a sustainable world for all life forms sharing the one planet

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Pablo grew up in a town near Bilbao (Basque Country) where he got involved in peace building movements and non-formal environmental education groups. He graduated in Business Management from Deusto University in Spain, studied Intercultural management at Tec de Monterrey in Mexico, and pursued postgraduate studies in Local Development and International Relations in Chile. He lived for a decade in Latin America, working as an organizational development consultant and facilitator for multinational companies, NGOs, micro-entrepreneurs, public institutions and local communities. After three years leading sustainable tourism projects in the Andes Mountains, he lectured as Local Sustainable Development professor at Universidad Andrés Bello, Chile. After the MSLS program, Pablo wishes to build a global network of intercultural consultants to facilitate organizational change toward sustainability in Latin America and other emerging countries. He loves hiking, salsa dancing and storytelling. He is married to Yohana, a Chilean social worker, and they have a cute smiling baby, Amanda.

Page 31: Unleashing Social Entrepreneurial Potential

An enthusiastic and driven apprentice for Sustainability matters, Elvio is a Brazilian, currently living in Sweden having recently come from a placement with a global processes alignment project at Electrolux in Stockholm. Now enrolled at MSLS, Elvio hopes to focus his career in Strategic Sustainable Development growth and development. He holds a Business Administration Bachelor at prior to joining the MSLS programme at BTH.

Attracted by the power of multidisciplinary collaboration/innovation, he believes in the capability that organizations have to change behaviors and shape cultures. Based on that, through education Elvio strives to bring awareness to society and empower people to take positive actions related to strategic sustainability practices.In his spare time, Elvio loves to practice extreme sports, to explore new places and meet as many diverse people as he can.

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Advisors

Cesar Levy Franca

André Benaim

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Cesar, MSLS of 2006 class,was Co-Founder and Director of Research and Development for The Natural Step in Brazil. He was a resident student for a year at Schumacher College in the UK, where he earned master credits in Ecological Economics. He studied Gurdjieffian Psychology in order to explore human fundamental needs, has a degree in Environmental Consultancy.

Cesar is currently developing his Phd research project on market introduction of sustainable energies at BTH. He loves Djembé Jam-Sessions, as well.

Page 34: Unleashing Social Entrepreneurial Potential

André Benaim was born in Sao Paulo, Brazil. His daily contact with poverty and suffering touched him deeply. His experience working in social work reinforced his desire to help increase awareness and equity among people. His natural curiosity for issues surrounding justice, human feelings and the meaning of life led him to study philosophy and law. He has also studied integral theory and psychology, specifically psychosynthesis. These are fields that he aims to explore further. During his years at university he helped create The Academy of Sciences, Arts and Philosophy where he promoted theoretical lectures and art exhibits. In many situations, his strong empathetic and diplomatic skills enable him to understand different points of view and facilitate dialogue. André interned in two law offices and at the Willis Harman House, an organization representing various international organizations including The Natural Step – Brazil. He facilitates Deep Listening Sessions for the MSLS students at BTH.

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Master’s in Strategic Leadership towards Sustainability