IN A VIRTUAL WORLD

Pauline RandallManaging Director

virtual-e Ltd

www.slideshare.net/virtuale

virtual-e•Virtual world developers•Second Life Gold Partner•Global client list

– Imperial College London

– Ashridge Business School

– University of Hawaii– JISC RSCs

http://www.hawaii.edu/secondlife/

SECOND LIFE• 3-d persistent environment• Bulk of content creation is by users• Been around for 6 years• Current peak daily concurrent logins 80k• Owned by Linden Lab• Is a web 2.0 company that is making money• www.secondlife.com

OTHER VIRTUAL ENVIRONMENTS• Open sim• Forterra Systems – Olive• Entropia• Twinity – beta• Blue Mars – early beta

WHY?

• @virtualewit tell them SL is a great way to experience global venture building like in RL and for dev management & cultural skills

• @virtualewit that we exist in a mixed reality? • @virtualewit Tell them that SL is a great way to

learn about realities and necessity of marketing RL business without much financial risk.

BUSINESS ROI - IBM

• Using virtual world space for conferences– Reduce costs– Reduce carbon footprint– Reduce lost time from office

– http://work.secondlife.com/en-US/successstories/case/ibm/

– ROI $320k– Cost 1/5th cost of real world event

UNIVERSITY OF TEXAS

• A one-year project to explore the use of virtual worlds in learning which brings in the 16 campuses of the university.

• “Like many higher learning organizations, the University of Texas System’s has an imperative to continually enrich the learning experience for students while reducing—or even eliminating—expensive brick-and-mortar costs while becoming energy efficient. These are the key drivers that led the University of Texas to invest in a virtual learning environment in Second Life.”

• https://blogs.secondlife.com/community/learninginworld/blog/2009/09/15/the-first-statewide-rollout-of-a-virtual-world-learning-environment-the-university-of-texas-system-in-second-life

BORDER CROSSING PATROLS• Loyalist College used Second Life for part of their training

of border guards

• http://www.youtube.com/watch?v=PCUWcpVPtMM

OTHER EXAMPLES

• St Andrews University – using virtual worlds to recreate a basilica

• St George’s Hospital using SL for paramedic training (

https://blogs.secondlife.com/community/workinginworld/blog/2009/10/28/three-questions-about-pivote-by-daden-as-used-by-st-george-s-university-london-sgul-in-second-life)

• Edinburgh University – 9 islands being used for a variety of learning (http://vue.ed.ac.uk/)

• USA based architect using it to collaborate with clients in Cairo (

http://archsl.wordpress.com/2009/05/04/dispatch-from-cairo-a-message-from-db-bailey-david-denton-architect/)

RESOURCES

• http://wiki.secondlife.com/wiki/Business_and_Marketing

• http://www.jvwresearch.org• http://work.secondlife.com/en-US/successstories/• http://virtualworldwatch.net/• www.virtual-e.co.uk